Bill Wittenmyer's Blog (61)
What is Brand Loyalty, Really?
The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.
But think for a just a second here, does your OEM really care whether your customer stays…
ContinueAdded by Bill Wittenmyer on May 17, 2017 at 9:00am — No Comments
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