How important is culture? Watch as I break down LSG's team dynamic, and how it plays a part in what we do for our clients #localsearchgroup…

What does your social media profile say about your dealership to customers? We answer this question and more on the …

What is your website saying to consumers? #localsearchgroup #website…

Here’s the challenge. Is your website a Welcome Center or a Detention Center?

My reasoned hypothesis – unless you’ve done a recent, major overhaul is that it’s a detention center.

A Detention Center is defined as — a jail or prison, a facility in which inmates are forcibly confined and denied a variety of freedoms.

So shut down your…

Is your website welcoming? Listen as I discuss the importance of having the right tools for your consumers to use on your website.

#localsearchgroup…

Step aside Detroit, Houston is on the move. With the Detroit Auto Show moving to the summer months, the Houston show now is looking to step in and up to this amazing opportunity. Tune in this week's episode as we're joined by RoShelle Salinas, the Executive VP of the Houston Automobile Dealers Association.

Are your YouTube leads turning into sales? I break down how to further engage with consumers through YouTube.
#localsearchgroup #youtubeleads #youtube #garyveechallenge #automotiveretailing #dealerships 

Will you keep your promises in 2020? Listen to the video as I discuss how to change the stories you tell for the coming year.

As we close out the calendar and any given month, the steps to a sale continue to evolve. Here are 3 things that will be key to taking your dealership to the next level next month:

1. The Age of Operational Advertising is here. What’s your modern brand promise? What…

Two things to consider in today’s uncertain times.

Agencies should consider at least two key supply-side metrics for their clients that will help them elevate the conversation from leads:

1. Impression Share – The amount of demand inside consumer…

In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space.

On the surface, it’s more or less the right thing to do. Until you go below the surface--where it’s a fast track to competing and swimming with Autotrader, CarGurus, and…

This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.

Except it doesn’t work because you’re on again and off again.…

If you hadn’t heard, Google removed the Average Page Position from reporting.

As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.

What do I…

If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people…

The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at…

On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn’t all that much about Facebook.

For a company with a market cap of well over $500 billion, it’s not a huge number, but not…

For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing…

Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that?

If you ever wonder where the appeal of Instant Gratification exists in the transportation industry, look no further than Uber. And then wonder whether your sales team…

The Shibuya Crossing holds the title of the world’s busiest intersection. Based in Tokyo, the intersection claims that more than 3,000 people cross in one traffic light cycle. A quiet, motionless countdown quickly consumes the street as a chaotic experience which some like to the equivalent of marbles falling…

In a business where speed wins, first steps can lose. 

Reasoning being—the distinct possibility—like is the case in any race—that you could jump the gun. Sure, creating a market sounds exciting, but in today’s…