How many brains do you have? Trick question, I know. Your biology teacher said you have one. However, according to Dr. Mark Goulston your brain has three layers that evolved over millions of years. There’s the reptile layer, the mammal layer, and the primate layer.  Let's take a deeper look into these layers and ways you can tap into these parts of the brain in your sales presentation, customer…

We know the difference between empathy and sympathy right? To empathize with your customer means that you have a deep emotional connection to their feelings, situation, or problems. To show sympathy with your customer is more of general setback with them because you are not taking the time to acknowledge their feeligns. Given this case, we all want to empathize with someone, not just show sympathy. So why not apply…

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe! This week, Maroney is not…

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When I lived in Okinawa, Japan for four years I learned a significant amount of how their collective culture works. In particular, their management style is vastly different from that of the Western culture. Things like verbal arguments, tantrums, and egos were non-existent in the workplace. How could that be so? One word--kaizen. Read …

ActivEngage was a finalist in the Best Places to Work in Central Florida awards for 2012 (check out slide 13). Although ActivEngage missed the top spot this year by only .03%, we still feel that we are the best place to work by far, read more here to find out…

We've all been asking that age old question when it comes to pay-per-click (PPC) advertising, “Is it worth it?”

It seems like that is the case! In fact, for some types of keywords, PPC ads apparently have higher click-through rates than organic search results, according to a recent study by …

Fellow Tweeps! Are you using tired of using Twitter and not seeing the engagement you would like? I’ve found some statistics to help you! Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement on more than 320 Twitter handles of the world's largest brands to determine what works and what…

The Automotive Industry has been posting and engaging on Facebook on the wrong days at the wrong time. According to Buddy Media, the automotive industry should be posting on Facebook on Sundays stating, “Engagement rates spike significantly for Posts made on Sunday, but the automotive industry is slow to capitalize on this trend, with less than 8% of all posts being made on this day.”

Don’t get discouraged dealers! I’m here to tell you how…

Instagram is undoubtedly the most popular photo sharing site in the world. So how can your dealership capitalize on this App , engage users, and gain more followers? I’m here to tell you, of course! =)

There are 5 easy steps your dealership can take to gain more followers on Instagram :read more…

There's a rumor that Facebook is creating a "want" button. What does this mean for your dealership if this comes into fruition? Read more to find out!

Facebook Want Button Rumor

As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…

I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…

In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…

Before I decide to make a purchase on any big ticket item,  I search the company’s name in Google and see the rating  the business received. I also read a couple of the customer reviews. I, like most shoppers, am turned off by bad reviews. Shoppers are using the Web now, more than ever to research and review companies.

Which rating service should dealerships pay most attention to? Google and here’s why:

I googled a local dealership here in Orlando, and the first…

June 26th,2012.

Today, Haystack Digital Marketing , one of the nation’s largest full-service advertising agencies and audio visual production company for the retail automotive industry announced its strategic alliance with ActivEngage,Inc., the automotive industry's premium live chat and real-time business intelligence solution, …

After watching this 60 Minutes bit on The Age of Millennials, I thought to myself- oh great, apparently we are the doom of civilization. Being born in the 80’s lumped me into the Generation Y category, but I felt insulted when we were described as narcissistic praise-hounds that didn’t know how to cope with…

As a Social Media Specialist, I’ve been asked many times before what is it that I do and how I do it. I simply reply, I write, because social media is far too complex to describe in one sitting. New sites are popping up everyday, like Bo.lt, a website that is supposed to be better than Pinterest (crazy, right?), and new trends are always rising. Which means it is my sole purpose to research industry trends and analyze current social business data available to…

Sales leads come in many different forms, yet few sales reps adjust their sales follow-up process to sync with the latest intelligence available about those leads. If not careful, they could be turning qualified sales leads into "not interested" responses or even worse, …

We all want to spend our advertising funds in the most efficient way possible and after reading this, you’ll probably want to stick to mobile advertising or add it to your budget. Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile…