This week, Jeff discusses how to assess yourself at the halfway mark. We've made it to June, with just six months left to reach your yearly goals! Are you ahead of target, on target, or behind? Jeff covers each category and tips to re-evaluate. Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

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This week, Jeff continues with the next five myths of this series. Stay tuned to hear what they are, how to bust them, and back them up with facts. Each one is perfect to use as a training tool, meeting topic, or simply food for thought! Copyright 2018 Wm Jeff Cowan

Website: AutomotiveServiceTraining.com

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This week, Jeff tells a personal story to talk about how important it is to pay attention to the details with your staff. You can gauge who is going to be successful by simply noting work ethic, timing, and their determination. He also gives ideas for Father's Day gifts and graduation gifts! Copyright 2018 Wm Jeff Cowan

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Website: thejeffcowan.com…

This week, Jeff continues with the next five myths of this series. Stay tuned to hear what they are, how to bust them, and back them up with facts. Each one is perfect to use as a training tool, meeting topic, or simply food for thought! Copyright 2018 Wm Jeff Cowan

Click HERE to watch!

Website: automotiveservicetraining.com…

Maybe your customer didn't ghost you, but it sure seemed like the deal was closed, yet it's not here! Are they still giving you hope or leading you on without a straight answer? Stay tuned to hear how to approach this, and stop them in their tracks! Jeff's proven process will get you an answer, every time. Copyright 2018 Wm Jeff Cowan

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Website: thejeffcowan.com…

The most requested series is back! Jeff covers the top twenty myths of writing service, starting with the first five in this episode. Stay tuned to hear them, use them for meeting topics and tools, learn how to bust them, and find out the facts to support it. Copyright 2018 Wm Jeff Cowan

Website: www.automotiveservicetraining.com

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This week, Jeff discusses what to do when you get ghosted! You present your product or service, get your customer excited and bought in, they may even verbally commit, and then they disappear. So now what? Stay tuned for Jeff's secret on re-opening the conversation! Copyright 2018 Wm Jeff Cowan

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Have you ever dealt with a know-it-all? Do you work with one now? Tune in to hear Jeff's thoughts regarding the message they convey, what business owners think of them, and some tips to actually help them! Whether you know someone or you think YOU know it all, this is a beneficial message to everyone. 2018 Wm Jeff Cowan

Website: AutomotiveServiceTraining.com

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Tagging on from last week's episode, Jeff discusses what to do after you make the presentation: CRITIQUE! Smart to do after a good presentation, a bad presentation, or a missed opportunity. It can be two sets of eyes, feedback, a simple conversation, or constructive criticism, but it will always have a lesson learned. Copyright 2018 Wm Jeff Cowan

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Website: TheJeffCowan.com…

This week, Jeff discusses how to make training part of your daily routine. All you need is 15 minutes a day! It does not require a full day class, a complete week away from the drive, or anything excessive! Rather, follow the FIVE R's! Stay tuned to hear Jeff's tips on how to incorporate 15 minutes a day to make you maximize your opportunity. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com…

This week, Jeff focuses on how to make your next online presentation the most successful that it can be. With just nine proven steps, your presentation will not only close the deal, but also have your customer leaving rave reviews and coming back for more! It will help your rapport, your professionalism, your technique, and ultimately, your income!

Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com…

This week, Jeff discusses another mistake service advisors make: they fear their customer! Whether it is fear of telling them the truth, fear of asking for the sale, fear of a bad survey score, or fear of a heat case, it is a huge problem! Learn how to tackle the fear, embrace each customer, and turn around your sales and survey scores. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

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This week, Jeff discusses a golden sales rule: never stop dating your customers! By "dating", you are staying loyal, engaged, building rapport, and showing expert salesmanship. Some simple ways include writing a handwritten thank you note, making a phone call just because, or grabbing a small gift simply because you appreciate their business. No up-selling or advertising! Simply dating your customers, because when you stop, someone else will! Copyright 2018 Wm Jeff Cowan

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This week, Jeff discusses the key to making an extra 5-10% income: having a strong follow-up program! Don't allow yourself or your process to become automated, don't rely on one approach for everyone, and always remember that NOTHING exceeds personal contact between you and your customer. With just five steps, you'll see higher retention, higher sales, and higher survey scores! Copyright 2018 Wm Jeff Cowan

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Have you wanted to be in sales but you're not sure if it's the right fit? Sales is rewarding, challenging, and fast-pace, but it also is not for everyone! Stay tuned to hear the four points that will help you determine if this role is meant for you. Copyright 2018 Wm Jeff Cowan

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Website: thejeffcowan.com…

This week, Jeff discusses another common mistake that service advisors make: not paying attention to detail! This point falls in line with following the process, ensuring accuracy every time, and not skipping any steps. Whether you make a written list of details, keep a manual handy, or refresh your memory every day before you step on the drive, it's imperative that you actively pay attention to detail. Copyright 2018 Wm Jeff Cowan

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This week, Jeff discusses the dreaded, yet inevitable, sales slump. We are all guilty of falling into it for one reason or another, every once in a while. With 4 simple tips, you can overcome it! Failure as a teacher, readjusting aspects rather than "fail and repeat", and knowing you are never far from success are a few snippets of what this episode covers! Copyright 2018 Wm Jeff Cowan

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This week, Jeff covers two more mistakes that service advisors make: They avoid the low mileage customers and they misuse coupons! First, low mileage customers are sometimes the best customers in the long run, simply due to your rapport, honesty, and integrity as their salesperson! Second, don't make the mistake of couponing yourself out of business! Stay tuned to hear Jeff's thoughts and tips regarding these two mistakes. Copyright 2018 Wm Jeff Cowan…

Have you ever found yourself with low energy during an important presentation or big sales day? This week, Jeff discusses the impact of vacation blues, holiday blues, or convention blues. He gives tips for keeping your best foot forward: don't over drink to celebrate a sale, eat right, sleep, and a few more "no-brainers"! Take these tips serious to maximize your return and time away from the office. Copyright 2018 Wm Jeff Cowan…

Every May, thousands descend upon the Indianapolis Motor Speedway to watch and be part of the “Greatest Spectacle in Racing”, the Indy 500.  Millions more watch on television from around the world. All know that Indy is the biggest single day sporting event in the world, but what many do not know is that it is also a college and an institution of higher learning. For just one day a year, by attending this event, you can get a lifetime of knowledge that will take the average student years to…