I was recently asked if it were possible to sell cars using twitter. When I said absolutely, you could see the wheels of doubt begin to spin out of control. I started to sell the idea when I realized I was…
Have you ever met someone who moved 30 vehicles per month who didn't have a solid plan in place? A salesman is NOT going accomplish their goal of 30 units per month by waiting for "ups" to walk into the showroom. You need to be proactive instead of reactive. Are you?
If you/your dealership is mostly selling from fresh…
The goal for this project is to help ourselves, and others recognize the importance of knowing our unique offerings; strengths, values and characteristics. To create awareness with regard to (ROI) return on involvement when we choose to "differentiate" ourselves in business and community. To learn how to embrace the…
This is the story of an eagle The Eagle has the longest life-span of it's species It can live up to 70 years But to reach this age, the eagle must make a hard decision In it's 40th year its long and flexible talons can no longer grab prey which serves as food…
"When you think of social media, what do you think of? Facebook, Twitter, LinkedIn and Pinterest. Being the seasoned professional that you are, you know very well that’s not it at all. Social media is about engagement, no matter what set of metrics the C-suite has you chasing. Follows on Twitter, shares on LinkedIn, likes on…
My friend Ricky is one awesome dude, awesome and creative too! He recently designed a tee shirt that I thought was pretty damn bitchen, so I ordered one and then I thought to myself I would love to give someone else one of these shirts too! However I am NOT about to give mine away so, I thought about ways to get…
Columbo, the 1970's classic TV detective character, was one of the best closers of all time. While he wasn't employed as a sales professional or ever earned commission, he was a master closer. It…
Various forms of marketing can generate leads for you. But, leads are not the only ingredient of the secret sauce you need: You need someone to convert those leads into sales. You need a sales rock star!
So, what traits and qualities should your rock star have?
You could probably list the qualities you want in your sales rock star—that rainmaker who keeps the lights on and the…
A doctor entered the hospital in hurry after being called in for an urgent surgery. He answered the call asap, changed his clothes & went directly to the surgery block. He found the boy’s father pacing in the hall waiting for the doctor.
The Invisible Disabilities Association recognizes and honors individuals and organizations making a difference in the lives of people living with illness, pain, injury and/or disabilities.…
"Our clients genuinely don't know what the hell I am or what I can do to help them."
I've been working for the past few years as a social media consultant. In some ways it's sort of a fake, made-up job because what we offer and do is always changing. And also, because the whole area of social media is so new, our…
In all the internet, is there a less innovative ad type than the pre-roll?
It's pretty much just the classic 30-second spot, lifted from broadcast TV and occasionally shortened to 15 seconds.
Yet when it comes to online video, in the end, that's where the action is. The ad unit has been maligned, foresworn, abused and dismissed. But like a cockroach, it…
