Stan Sher's Blog (102)

The death of the used car manager

How valuable is a used car manager for a single point dealership?

In my recent travels I have started to see dealerships do away without a used car manager.  I am talking about dealerships that are selling between 70 and 100+ used cars per month.  In fact, it seems to be a role and responsibility that a GSM or even GM have started to take over.  The technology…

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Added by Stan Sher on March 24, 2012 at 1:00pm — 1 Comment

It's the internet manager's fault...

 

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Picture this scenario...

A high level Internet/BDC Manager gets hired into a dealership that is a goldmine of an opportunity.  This person comes very highly recommended and has a proven track…

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Added by Stan Sher on March 6, 2012 at 10:30am — 12 Comments

Stan Sher - NADA 2012 Review

It's that time of year again.  Yes, one of my favorite blogs of the year.  I have always enjoyed writing about my experiences at conferences and conventions.  This blog is going to be great.  Why so great you ask?

Wait for it...

Wait for it...

Wait for it...

Boom...here it is.

This has been my most productive and educational NADA convention out of the three that I have attended.  I realized this year the importance of spending a…

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Added by Stan Sher on February 10, 2012 at 12:17am — No Comments

Merry Christmas and Happy New Year: A Message You Must Read

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http://www.linkedin.com/in/stansher83

 

 

I did not want to spam anyone and sending out messages to each and every one of you would take years because I just have something special to say to each…

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Added by Stan Sher on December 23, 2011 at 11:30am — 6 Comments

Scott Painter (CEO of TrueCar) speaks to Stan Sher (President of Dealer eTraining)

It was Monday December 12, 2011 and I had decided to take a nap at 4:00 PM as I had just spent an average of 14 hours per day working from my home office.  I actually spent all weekend working on projects and creating more curriculums.

My nap was rather long and I slept until 8:00 PM.  I woke up and looked at my cell phone only to find a voice message from a random phone number in California.  I listened to the message and saw that it was one of Scott Painter's people…

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Added by Stan Sher on December 15, 2011 at 10:12pm — 5 Comments

TrueCar - DealerTrack (ALG) Relationship: The words of a DealerTrack Employee

I received this email about eight hours ago from an employee of DealerTrack.  They asked me that I kept it discreet so I will not be mentioning who it was that sent this to me.  It is amazing that DealerTrack's own employees have certain opinions about DealerTrack selling ALG to TrueCar.  Does it mean that DealerTrack's own employees are against this deal too?  I know that I myself could not work for a company that would allow something like this (no matter how much money I was getting…

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Added by Stan Sher on December 11, 2011 at 11:47am — 34 Comments

The Reality of Zag.com/TrueCar

Friends,



I send this message as a true friend in the automotive industry.  As

some of you already know it is my mission to help dealers be

profitable and grow their results.

I wanted to reach out to you and send you this message to inform you

of what has been going on with Zag.com/TrueCar and the current

discussion.



I know that a lot of dealers are using Zag.com because they are sold

on the fact that they never pay for a lead and only pay $300…

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Added by Stan Sher on December 1, 2011 at 1:45pm — 35 Comments

Digital Dealer 11 – A Review by Stan Sher





As of recently, there have been a total of 11 Digital Dealer conferences.  In fact, while sitting in on a session given by Anthony Bartoli on Day 3 of the conference I heard him talk about what the conference was like originally.  It was interesting to hear about how few speakers there were and how cramped the rooms were.  He explained how interesting…

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Added by Stan Sher on October 10, 2011 at 4:15pm — No Comments

Sales and BDC, Not Sales vs. BDC

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As I work with various dealerships all over the nation, I am still amazed at the kind of attitude that I find sales…

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Added by Stan Sher on October 9, 2011 at 2:15pm — 2 Comments

It is a bad economy out there...is it really? How bad is it?

Don Graff Automotive

 

Don Graff Auto Facebook

 

www.twitter.com/DonGraffAuto

 

Stan Sher LinkedIn Page

 

I have to get something off my chest.  I am really tired of hearing people tell me how bad the…

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Added by Stan Sher on June 15, 2011 at 4:57pm — 4 Comments

When Management Is Against You No One Wins

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http://dealeretraining.tumblr.com

 

This is an issue that has haunted me on numerous occasions.  It has happened to me my first time as an Internet Director and most recently it happened to me when I decided to give retail another shot.  I had a dealership that I went into six months ago to try to land a consulting…

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Added by Stan Sher on May 26, 2011 at 11:20am — 7 Comments

NADA 2011 Review – Stan Sher

http://www.dealeretraining.com

http://www.linkedin.com/in/stansher83

"Like" Dealer eTraining on Facebook

 

What an event!!!

Incredible!!!



I just got back last night from spending a long week in the San Francisco Bay Area.  I always like to…

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Added by Stan Sher on February 10, 2011 at 12:30am — 1 Comment

Digital Response: Email – Call – Social Media

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http://dealeretraining.tumblr.com



I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas or maybe they are being lazy. I mean we all know how that goes without saying in the business. The idea here is to figure out more effective methods of reaching prospects, internet, phone, and previous walk… Continue

Added by Stan Sher on February 2, 2011 at 2:00pm — 8 Comments

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