There seems to be a lot of confusion in our industry about when to sell preventative maintenance. I mean let's face it, the factories just don't recommend much anymore because a low maintenance vehicle is very attractive to buyers. While this is great for marketing and selling cars, it is creating a lot of confusion in Service Departments across the…

"Dealer traffic volumes are expected to decline 20% by 2013, causing a 25% drop in revenue that will force car dealers to adapt to an *increasingly difficult environment and try new methods to keep customers coming back." says J.D. Power

This information was published on the home page of Yahoo News in the fall of 2010.

Have you established…

Is Selling Service to Women Really Different?

Statistics show that over  65% of the clients coming in for service on most drives are women. They will tell you they want to be treated the same as your male clients but this simply isn't…

"With today's fast paced world, it's time for our service advisors to upgrade as well.  In order to stay current and successful they are going to have to make a small change with their follow-up."…