Let’s face it. Training on any level can be an intimidating and daunting task. Questions like when to train, how often, and who should be involved come up.  What type of training and who should teach and provide it also adds to the confusion.  Most of the time, I feel that these questions become so overwhelming to both business owners and mangers, that the easiest decision  to be made is the one that is made most, and that decision is to do nothing. To do nothing is to put yourself and your…

Do you feel like you're getting nowhere with SEO? It's tough to pinpoint the exact reason you're not seeing results, but there are ways you can improve your process to push through and start seeing green numbers.

Keyword research is one of the smallest things you can improve upon; however, it can make the difference between successful and unsuccessful car dealer SEO…

Am I Ready For a Service BDC?



Many dealerships have seen a tremendous value in developing a sales department business development center. Without question, they improve the sales of new and used vehicles on a consistent basis providing the sales department with solid leads.

 

Far fewer dealerships have developed…

I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers. The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at least one manufacturer has taken notice.

A…

Provide a brand new proposition to customers with a next logical step

If you’re like most dealers, you’re probably putting time and energy into developing thank you messages. Well, it’s time to trash the thank you page and start implementing a strategy that will actually help you bring customers to the next step in the buying cycle.

On this episode of Hard Facts, Samantha is providing you with the resources you need to continue having additional conversations…

http://www.DealerSynergy.com 856-546-2440

http://www.InternetSales20Group.com

The Dealer Synergy Video Production Team produced and directed this AWESOME track that hits home with Automotive Sales Professionals all over the country. EVERYONE can relate to this…

Provide a brand new proposition to customers with a next logical step

If you’re like most dealers, you’re probably putting time and energy into developing thank you messages. Well, it’s time to trash the thank you page and start implementing a strategy that will actually help you bring customers to the next step in the buying cycle.

On this episode of Hard Facts, Samantha is providing you with the resources you need to continue having additional conversations…

Utilizing New Year Trends and Tools 

After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends expected to dominate the 2016 market. Part II will give you insights regarding how competitive…

Hearst Business Media has global holdings in the finance, healthcare and transportation industries. Cross will oversee the transportation portfolio, which includes MOTOR Information Systems, Black Book and Canadian Black Book. 

Hearst Transportation delivers more than 8 billion vehicle valuations annually that are used by dealers and financial institutions throughout the United States and Canada for trade-ins, wholesale and financing transactions. Its solutions guide automotive…

Happy New Year to you all! Now is the perfect time to reflect on your current customer engagement and interactions strategies in order to exceed this past year's business. How to achieve this? Does this sound unreasonable? For starters, with the emerging buying power of women, unemployment at its lowest rate in years, and millennial buyers out in full force, 2016…

A majority of us in the dealership consulting community, together with many client-dealers to whom we provide services, have long recognized a need for changes in salesperson compensation plans. The traditional plans which have been employed over the last several decades no longer effectively match the operating strategies being implemented in many dealerships today, particularly in those stores that are committed to “market-based pricing” their new and used vehicles on the Internet. This…

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving advertisers an even more powerful way to spread their influence across social media,…

Record Auto Sales in 2015 Point Toward Continued Rising of Vehicle Depreciation

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined 1.8% during December, 2015. Cars declined -2.0% while trucks declined -1.7% during the month. 

Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2016 depreciation near -14%. Interestingly enough, trucks finished 2015 with a…

Who are You Speaking To? 

Internet users, marketers, and the consumer industry are overwhelmed when it comes to the number of social media platforms available to them today.  There is a seemingly endless number of outlets and websites consumers visit to interact and get their information, and it’s important for dealerships to know who they’re…

Are your shoppers constantly on their phones in your showroom? We've developed some strategies that can help you reach the customer in some new ways. Find out how to turn phone shoppers into sales on this week's episode of Think Tank Tuesday!

About to really date myself with this blog but considering it was before most folks in the industry were around I hope you will find it interesting.

Let me take you back to the automotive industry in the mid 1970’s. It was the dawning of the use of technology in the dealership. Dealerships at that time were primarily single point domestic…

Today, technology must create a customer journey that allows a consumer to buy online, or start online, and pick up right where they left off in the showroom. The technology exists to accomplish this. Proof of that is right in front of our eyes in the Carvanas, Beepis, Vrooms and other such companies. They’re already leveraging technology to take sales away from dealers.…

So who's waiting patiently for the 2017 Ford Raptor? I'm really impressed with the horsepower numbers but I'm happy with my 6.2 and the fact that my resell value is thru the roof right now! That is until Ford brings back the 6.2L or something bigger!

Check out the 2017 Raptor being tested in the Sand Dunes!…

Big data is a buzzword that’s been floating around the auto industry for some time now. Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching those people that aren’t your…