You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template

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Quick Social Selling Hacks for Automotive: Twitter and LinkedIn

Leveraging social media for sales is no longer an option. Facebook is the go-to channel for dealerships these days, but Twitter and LinkedIn are invaluable reso

urces for sales professionals willing to put in a little time and…

If you're a GM or dealer principal I have to ask: Do you have any idea what your BDC is doing right now? 

A few weeks ago a general manager I’ve known for some time was bragging about the performance of his group’s Centralized BDC. He was almost gushing about how well they were doing and how there was no conflict between the BDC and the various floor teams. He told me…

The used car market is flourishing today and when someone goes to a Dealership to look for a previously owned vehicle, they have a dozen questions they would like answered. For some customers, there is hesitation in purchasing a used versus a new vehicle, but the price drop often overcomes their concerns. In order to provide assurance to…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book Market Insights report this week continues to take a look at the depreciation trends of specific Volkswagen diesel vehicles affected by the recent emissions/software situation. The report shows that since…

Why You Need To Be Charming

How does your personality increase sales? On this week's Think Tank Tuesday, learn the four steps to be personable (instead of creepy). Understand what being charming truly means, build connections that lead to sales, make more people know who you are, and learn what actions ruin your sales. …

Mimicking customer behavior is one of the oldest sales techniques in the business. So is finding common interests and building rapport. However, with three generations of car buyers in and out of dealerships daily - Boomers, Gen X and Gen Y - it’s harder than ever for salespeople to accomplish this convincingly, let alone understand what type of experience each…

Viral content has been the subject of constant attention. Business, marketers, and the media are fascinated by videos and other types of content that spread like wildfire and generate attention (and business) for the creators.

And while viral content sounds great when thinking only about the success, you also need to understand the pitfalls. It's…

Today’s American seniors are healthier and have more discretionary income than ever before. Likewise, millennials are the up and coming generation with more purchasing power than any other demographic. The good news for the auto industry is that they are spending and in the market for new cars.

American Seniors

According to US Census data, from 2003 to 2013 the number of licensed drivers over the age of 65 increased by 8.2…

You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:

• Millennial women travel over 25% further to purchase a car…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

Black Book recognizes that depreciation patterns for cars and trucks have remained constant over the past several months, with cars facing heavier price declines than trucks in most segments. However, it’s interesting to…

Register:  http://www.gnyada.com/education/seminars/2015/october/video​

Drive traffic to your website with video — create captivating publicity that doesn’t…

Why Do We Do This?

Zig Ziglar had been a strong positive influence in my life. One of the many statements that influenced me was "You can have everything in life you want, if you will just help enough other people get what they want" This is one of the cornerstones that I have built my personal life on. If you make it your mission to lift other people up,…

A careful review of app data analytics teaches us many things about apps and their benefits to dealers.  The most important lesson to learn is that every dealer that has an app has some sort of consumer activity.  Our goal is to discuss how to measure the success or the degree of that activity and how app stats can impact all areas of your dealership.

Mobile apps for auto dealers are a dynamic and emerging technology.  Since the majority have smartphones and use apps,…

Underperformance by Salespeople today is often the result of a lack of proper training or motivation.  When left to their own devices, Salespeople may fall into a comfort zone that gives them mediocre results on a consistent basis.  As a Manager or Dealer you MUST be concerned about the production levels of your sales force and be…

http://internetsales20group.com/xandercormier 856-546-2440

The Internet Sales 20 Group is the preeminent workshop in the automotive industry, and is designed to be highly interactive, and this year’s IS20G8 is dedicated to the Cormier family. For every IS20G 8…

What Is The Cost To You Of Losing 1 Sale Per Week?



Nothing worse than picking up the phone and hearing a customer say they have decided to buy another brand, or even worse, they are buying your brand, but not from you…



While we can’t sell to absolutely everyone, and we in fact lose more sales we win, there are sales I believe that are missed every week because of either an incomplete sales process like we talked about last week, or an objection, if we had have been more…

Every new car Dealership has factory brochures and print materials that explain the various models and option packages of the vehicles they sell.  These are not just for the Customer but also for the Salesperson who wants to learn their product in order to be successful selling it to Customers.  



Studying these brochures is a…

http://www.BradelyOnDemand.com 856-546-2440

Karen Bradley Training FranklinCovey's "Put First Things First" - 7 Habits of Highly Effective People

Certified FranklinCovey Trainer and Facilitator, Karen Bradley is onsite at Route 4 Cars in NJ. Route 4 Cars is a 2 roof top…