Now that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which they can improve. With the right data, not only can you determine your product’s demographic but now you can discover when and why your customers make that ultimate decision to purchase. That being said, just because you discover what’s wrong, that doesn’t necessarily mean you should share that nugget of wisdom with your consumer.…

I just came back from NADA in Orlando, FL, which was a great show. However, with all the wonderful things I ran into at the show, I honestly think that one of the highlights was seeing U.S. Army Veteran and Automotive Sales Trainer Joe Verde make the winning bid of $26,000 on a 2011 Fat Boy Harley-Davidson motorcycle. You can view the video here: http://ow.ly/hIWub .The live auction event, sponsored by NADA and ADESA, was held to benefit…

What does it take to build a successful Internet department? AutoUSA Internet Solutions is conducting a survey and is inviting auto dealer Internet marketing personnel to participate. We plan to share the information in a special presentation this October during the 13th Digital Dealer Conference & Exposition. But we can’t do it without you!



Like many auto…

Dallas, TX – January 10, 2012 – RedBumper, (http://redbumper.com/) a new breed automotive inventory management company, today announced that it will unveil the first true mobile inventory management system at the 2012 NADA & ATD Convention and Expo in Las Vegas, NV, February 3-6.  The new system is entirely Smartphone-centric and enables auto dealers…

Dallas, TX – January 3, 2012 – Auto dealer inventory management systems on the market today have not kept up with the advances in Internet and mobile technology. Inventory Management pioneer Bruce Thompson, former CEO and founder of American Auto Exchange (AAX), will sponsor a workshop with Digital Dealer on Thursday, January 26, 2012 at 11:30 am EST, to reveal the latest tools from his new company RedBumper;…

Phoenix, AZ – October 18, 2011 – Drive Time, the nation's largest dealership with 89 locations specializing in selling and financing used cars to customers with less-than-perfect credit, today announced it has selected Inilex as its supplier of GPS-based…

CAR-Research XRM Enjoys Unprecedented Growth,

Appoints Patrick Kelly as President & COO

Houston, Texas, October 18, 2011, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the appointment of Patrick Kelly, formerly Senior Vice…

Southside Financial Group Launches National Subprime Loan Portfolio Program to Help Franchised and Independent Auto Dealers Achieve Greater Liquidity

Arlington, Texas, October 17, 2011 -- Southside Financial Group (http://www.southsidefg.com), an active purchaser of auto finance receivables, today announced the launch of a nationwide program…

MPi Launches EDGE Express for Auto Dealer Express Service Business Operations,

Optimizes Inspection Performance Timing

            Las Vegas, NV, October 10, 2011 –MPi (www.mpi-edge.com), the pioneer and leader in vehicle inspection tools, service workflow expertise, and consulting for automotive…

CAR-Research XRM Launches AutoDesk: Automated Rates & Residuals Program Provides Auto Dealers All Automotive Incentive Information in Simple, Integrated Format

Houston, Texas, September 20, 2011, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the launch of AutoDesk, a new automated Rates and…

MPi Chairman, CEO Les Silver to Speak at 11^th Digital Dealer Conference about Increasing Service Department Profitability Using Digital Technology

Las Vegas, NV, September 19, 2011 –MPi (www.mpi-edge.com), the pioneer and leader in vehicle inspection tools, service workflow expertise, and consulting for automotive dealership service centers, today announced that company Chairman…

Many auto dealerships are closing just twenty percent of shoppers who come through the doors, while the remaining eighty percent simply walk away to a competitor. CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, recently released: An Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads and Closing more…

CAR-Research XRM Releases Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3^rd Party Leads, & Closing more Be-Backs

Houston, Texas, August 16, 2011 – Many auto dealerships are closing just twenty percent of shoppers who come through the doors, while the remaining eighty percent simply walk away to a competitor.…

MPi Releases EDGE Mobile for Service Advisors, Helps Auto Dealer Service Departments Maximize Customer Upsell and Profitability

Las Vegas, NV, August 1, 2011, MPi (www.mpi-edge.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service departments, today announced the release of…

Las Vegas, NV, August 1, 2011, MPi (www.mpi-edge.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service departments, today announced the release of EDGE Mobile for Service Advisors. 

EDGE Mobile is an effective sales tool developed for auto dealership service advisors to…

SAN RAMON, CA – June 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper “The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up,…

Boca Raton, FL - (June 20, 2011) -- PSCars.com  today announced that it is now licensing three core components of its online vehicle shopping technologies to help dealers offer more compelling features for online shoppers on their own dealership websites.

“When we’ve shared our technologies with dealers, we inevitably hear the same question: ‘Can I get this for my website?’” says Dan Kodsi, PSCars.com CEO. “Our decision to license these…

Overland Park, Kan., May 2, 2011 ― NCM Associates, a leading provider of retail automotive 20 Group services, Education, Retail Operations Consulting and the originator of the NCM Benchmark® for Success program for automobile dealers, today announced that Helms Brothers Mercedes-Benz has tripled its gross profits through the implementation of the Mercedes-Benz Pre-Owned Profit Improvement Program under the guidance of NCM…

Boca Raton, FL - (April 13, 2011) --  PSCars.com today revealed its new Car Configurator package that allows online vehicle buyers the opportunity to build the new or used vehicle of their choice and gives auto dealers an opportunity to interact with buyers during this important stage of the online shopping process.

PSCars.com is offering demos of its Car Configurator and other elements…