In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the differences between Click Share and Impression Share, and why knowing the difference can generate more traffic.

With 6 Google Certifications and practical experience in Google Ad accounts, I wonder out loud if Smart Bidding just isn’t that Smart in the Automotive space.

• Google’s Smart Bidding uses machine learning to optimize bids to…

In this video blog, Jim Flint, CEO and Founder of Local Search Group, discusses the strategy of building lookalike audiences from known buyers so that you can then exclude the original audience from ad spending in order to gain economies of scale.

We are well-known for understanding the value of advertising - how much something costs versus how much something is worth. Additionally, we also know our values at Local Search Group.

Value and Values. Two different…

Jim Flint, CEO and Founder of Local Search Group, discusses how to keep competitors from bidding on your dealer name by employing intelligent amplification on your maximum cost per click. 

A picture is worth a thousand words.…

Jim Flint explains how Local Search Group got its start in terms of being the "Now" Part of the "Now" Business that Automotive Sales and Marketing represent.

Both Grant Cardone’s book, “Sell or Be Sold” and Daniel Pink’s book, “To Sell is Human” remind me of the idea that sharing an idea or concept involves selling.

On the sales front, OTT may arguably be the word of the year for sales and marketing professionals. Other…

Jim Flint, CEO and Founder of Local Search Group, discusses the three pillars that his company focuses on to ensure the success of his organization for employees, clients, and their consumers.

In the Game of Thrones world that’s arguably as intense as the competitive retail space, it’s a scenario where “Kill or be Killed” is replaced by “Sell or Be Sold”.  As we closed out Season 8 of GOT, we saw first hand what happened when a dragon flew through the city and redefined “hot…

In this video, Jim Flint, CEO, and Founder of Local Search Group advises the Google is more likely to intelligently compile data including In-Store Visits information when you connect the dots of Google's GMB and MCC via a common log-in.

As a digital marketing agency in the era of Big Data, we use technology to drive more meaningful outcomes for our clients.

Local Search Group is absolutely a Digital Marketing Agency, but we like to think of ourselves as an Operational…

Are the hottest models, too hot to the touch?

In this video blog, Jim Flint shares why time is important in capturing consumer attention.

I share the concepts of the fundamental attribution and conversion errors in this short video blog.

In this video blog, I discuss whether or not car dealerships should be worried about Amazon entering the retail vehicle sales space.

https://youtu.be/1DSwn26jmCo

The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC.

Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise and monetize.

Facebook and Google tracking don’t stop with…

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers.

Recently I visited with one of the top collegiate quarterback coaches in the nation.

“There’s a saying in football that the further away you get from the ball, the less a part of the team…

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions:

1. What’s your cost per sale?
2. What’s your impression share for your name?
3. How many salespeople do you have?

Sure, there are hundreds of questions to ask. Millions of data…

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct.

In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary…