Kelly Ford Named Top 2014 Women-Drivers Friendly Dealer

Reviews Show Consistent, Extraordinary Experiences by Women 

Congratulations to Kelly Ford! Here is the press release that was sent out. Wanted to showcase this on dealerElite!

Last year, women purchased an estimated 27.5 million vehicles – an impressive 75,000 units a day at new and used car…

Welcome to Women Wednesdays!

Have you ever walked into a store or visited their website and seen an award that says “Voted #1 in 2010”?

Doesn’t that beg the question and make you wonder what happened since then; who has won it this year?

This situation can be likened to when car dealers have a lapse in (getting) consumers reviews on dealer review sites

– like Google, Yelp, Dealer Rater,…

Whether it’s the film industry or the auto industry, the shift in lead roles is hard to miss. The 2014 Oscars that took place a couple of weeks ago was truly a revelation of the changing gender role trends in films. More than one film nomination had strong female leads, enjoying almost all the air time as opposed to their male roles.

In the Oscar nominated film…

Welcome to the inaugural Women’s Wednesday blog. As the leader in connecting women+families with Certified car dealers, look for brief educational tips and nuggets from us to weave into your sales and service practice to expand your sales to women. With our deep vertical expertise, we are here to assist with suggestions to make doing business with women a natural, core value and expression at your dealership. With that, let’s begin:

While women influence over 80% of all car purchases,…

A Win for Engaged Dealers

Earlier this year, JD Power reported that more than one third of buyers are using car dealer review sites to help them determine where to purchase their next vehicle. Buyers no longer want to go from dealership to dealership; they value their time. According to Pew Research, an estimated 80 percent of Americans will have smart phones by the end of 2014; it won’t be long until that “one-third” becomes 50 percent. No wonder there are so many dealer review…

Women-Drivers.com President and Car Buying Advocate, Anne Fleming, had the privilege of being honored to the 2013 Women in Remarketing class in San Diego at #usedcarweek.

Other women honored from various aspects and leadership roles, include:

• Lisa Filippi-Alvarez, @Honda Motor Company
• Valerie Fuller, @FordDirect_com
• Isabelle Helms,…

We are so excited to have the first ever National Dealer's Challenge launched here on DealerElite!

Winner takes all and here's the details on this contest beginning November 15th and running thru the end of the year! Showcase your dealership's public transparency and become a CERTIFIED Dealer. Its easy. Better yet -- its Free.

Check it out here and sign up:…

Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part Two of a new series.…

Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part One of a new series.

 …

Leaders Mercedes, BMW, Honda, Lexus, Buick and GMC

According to the latest research, women account for over two-thirds of all dealership service visits. Women-Drivers.com, the leader in capturing dealer reviews from women about their dealership experience, has reported the mid-year top auto brands in 'Service'. Scores are measured in WSI® or Women Satisfaction Index on a scale of 5.0 (Excellent) to 1.0 (Poor).…

As a car dealer, you’ve been thoroughly trained on all steps of a sale from greeting through negotiation and final sale. And, you apply these steps well. But, it’s a good bet that even armed with all of your knowledge and experience there have been more than a few times when you found yourself wondering, "What happened? I thought everything was going well and yet the prospect walked out the door."

Here, you will learn unusual but highly effective tips to help you focus on signals that…

Mercedes, Lexus, Dodge, Chrysler and Jeep are Top Leaders with Women Buyers

Women-Drivers.com has released its 2012 report showing the top car brands as rated by women. Each year, Women‐Drivers.com tracks thousands of consumer reviews with regards to women’s purchasing and browsing experiences at new…

Today’s women car buyers wield $300 billion in spending power on their cars.  Their car buying behaviors are evolving dramatically, causing car dealers to seriously consider how they communicate with them.  To understand, engage and, ultimately, capture this market, dealers first have to look at the key indicators of a woman car buyer’s mindset, behaviors and buying patterns.  Otherwise, actions taken to attract them will not be optimized.

Key…

Did you ever wish you could read a woman’s mind to know exactly what car and price range she is interested in when she enters your dealership? Wouldn’t that make the selling process easier? Recent industry numbers highlight the power of women buyers and demonstrate what value they have to your dealership’s bottom line.

Let’s take a look at six characteristics that will assist you and your staff relate and understand your female buyer better.

1. Browsing – The Silent…

The year is coming to a close and the used car business has had two of its best years. Dealers who want to continue to reap the benefits of this trend in 2013 are developing sales and marketing efforts around women, as they are now consuming $300 billion at new car dealerships. These sever topics should be a part of every sales discussion:

1. CPO Cars Lower The Risks Of Buying A Used Car & Avoid New Car Depreciation

When it comes to car buying, women…

A new report released by Maritz Research recently claims that four in 10 customers are not even test driving their cars before purchasing. This is an astounding number of consumers, even if half of them didn’t tell the truth.

This phenomenon of customers bypassing the test drive can actually cause a backlash of issues…

Women are the fastest growing segment of car buyers at car dealerships, spending billions of dollars annually on new and used cars, as well as car service and maintenance.

They’re more confident, educated and prepared to make smart car decisions than ever before, and thanks to dealer rating websites like Women-Drivers.com, Facebook, Twitter and other online outlets, women are also voicing their opinions on those decisions in greater numbers.

Car dealerships have to treat women…

It’s not an accident that great sports teams are ‘great teams’. They are consistent in their play and standings year after year. Take for example, the New England Patriots, the New York Yankees, or even the Dallas Mavs.

It’s not an accident either that great companies are ‘great companies’. They too are consistent in their product and performance year after year. In this case, let’s look at Apple, PepsiCo, or Starbucks.

These companies, teams and brands are always looking for…