My radio blog from last week on the Power of Mentoring and benefits to both the mentor and the student. Guest call in from one of my mentors, David Fournier of www.restoringgrace.com .
Twitter is a strange place. People speak in symbols and things can get very confusing very quickly. I was reticent to even get involved in it in the first place, but once I started really watching it and taking the time to learn the jargon, I quickly saw the value in it, particularly for building a brand and keeping name recognition with your clients.
I'm no "expert" in twitter and I'm sure there are ladies and gentleman on this website who can enhance what I'm saying, and I welcome… Continue
Added by Jos Myers on September 24, 2010 at 2:40pm —
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September, 2010 Every month is the month to make CONTACT!!
In many cases, women do not make purchases on the spot – at least not in the literal sense. Studies show that women tend to have 13 points of contact with a brand before making a purchase. Even “impulse” buys are often influenced by several previous encounters that influence her decision to buy.
Want to speed up the process and start making more contacts with prospects? Fall is a great time to reconnect. Here are 10 ways to… Continue
Added by SUSAN HAIR on September 24, 2010 at 8:32am —
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An inquisitive, curious mind will help you seek out new information. Don’t be afraid to admit you don’t know it all. Always ask questions about things you don’t understand.
For most dealers nationwide, a one-pricing sales strategy is a tough concept to accept. To even suggest that their sales staff should be given the authority to finalize every transaction at their desks and include the menu presentation without sending
any customer into “the box” is heart-stopping for them. What about banning the
F&I office altogether?…
The all elusive holy grail of marketing is within our grasp but most fail to truly understand its power to both create and destroy. It is both the bringer of life and of death but if used correctly can push your sales to new heights… but if only.
Marketers have been searching, for as long as advertising has been around, for bigger and better ways to engage their audience. If it’s an ad on billboard, a letter in the mail or a commercial on TV marketers are always… Continue
Added by David Johnson on September 21, 2010 at 2:21pm —
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Before the internet, when there were only phone pops, we learned valuable lessons on how to handle calls, such as selling the appointment, creating urgency, not giving shopping numbers and keeping information close to the vest until the customer showed up. It was good advice then and it may be good advice now. But keep in mind that many customer inquiries tend to come online rather then by phone. While the ultimate goal remains the same – to get the customer into the dealership – the rules for… Continue
Added by Jim Radogna on September 21, 2010 at 2:12pm —
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Contrary to popular belief, women’s communication styles aren’t impossible to decode. Some tips:
•If she says she needs to think about it, she means it. Be sure to give her all the information and literature she needs to make an informed decision, and let her know when you’ll be available to answer any questions.
•Tangents, though seemingly irrelevant, are often full of information that matters to her at that moment. Don’t tune out; listen for bits of info that clue you in to her… Continue
Added by SUSAN HAIR on September 21, 2010 at 12:57pm —
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WomenCertified® Seal
NewswireToday - /newswire/ - Pembroke Pines, FL, United States, 9/19/2010 - WomenCertified today announced that The Craig Zinn Automotive Group’s Acura of Pembroke Pines has earned the WomenCertified Seal and is specially qualified to provide an extraordinary level of sales and service to women.
The WomenCertified Program is designed to teach sales and service professionals how to deliver better customer service, with the goal of creating women friendly… Continue
Added by SUSAN HAIR on September 21, 2010 at 10:08am —
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Time Management for a Better Bottom Line and Improved CSI
As the owner of a company that provides temporary F&I staffing nationwide, we have a unique view into the daily operations of a broad spectrum of dealerships. Unlike an agent or training company that may visit a store periodically…
Client Development can be the single most important difference between a sales person who makes $35,000/yr and a top pro that makes $75,000 to $100,000+. Do you want to double your income? Wait for it……. Talk to twice as many people! It’s no great revelation! If you talk to 10 clients for the week and sell 3, then if you want to sell 6 you have to talk to 20 clients’ right??(Nod head now) The numbers are always the numbers, and the numbers are always right.
You need to go outside your… Continue
Added by Paul Hardy on September 21, 2010 at 8:22am —
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