Sydney, the CEO of a mid-size advertising company was sitting in her office, when she got a call from one of her vendors. Her sales rep, Mike wanted to talk about his new offering. Sydney was busy and didn’t have time to talk right then. She was interested in hearing more, but didn’t have the time at that moment. She politely asked Mike if they could…

“How can I get more traffic?” is one of the MAIN questions people ask me.

But last weekend, while I was preparing for a presentation, I had a HUGE “AHA!” moment.

Looking for “traffic” is a HUGE mistake.

Why?

Keep reading.

The #1 reason why you don’t want traffic

Traffic makes us focus on the raw numbers, but…

It’s A Game Changer: Start Producing Video. If You Dare

Think you should leave Britney alone? Think again.

I’m about to do a 180 degree turn on something I’ve said here a few times. Pay attention, though, because as I turn, I’m also going to be moving the circle.

Just like YouTube has.

Last week, Google announced that they…

It’s been a few months since I have written for SEL. I had to take a short ‘sabbatical’ to hunker down and focus on a major phase of development and updates on our own site.

It’s nice to get back to blogging but I have to admit that I feel a bit off the pace. Writing is like exercise; once you are out of practice the first time back takes longer and…

It seems as though YouTube is usually left to the waste side due to Dealers feeling as though it takes too much time or effort in keeping up their channel, or even more so coming up with a subject to talk about without making it sound like an advertisement. Getting inspired to make a video can be as easy as capitalizing on the people and customers that surround you daily, even your inventory can make an appearance, but how?

You need to evoke…

It's all about Content

Steve Jobs, the best salesman ever, changed my life…

One evolutionary reason for magical thinking is just our tendency to see patterns in the world and to read meaning into them.  We’re so good at it that we often read meaning into patterns that really isn’t’ there.  So we see faces in the clouds or we hear messages in records played backwards.  We tend to see connections between our thoughts and things outside in the world and see correlation and even causation there.  So for instance, if you think…

" describes "cases in which people act as if they erroneously believe that their action influences the outcome, even though they do not really hold that belief"

Did the best Salesman in the World use 'Magical Thinking' ?

Sold more retail "big ticket" items…

Very Funny Video From…

If A Tree Falls In The Forest and There's Nobody Around Does It Make A Sound?

(OR--Is There ANYBODY Out There Listening/Hearing Me/You/YOUR CLIENT?)

So ok, when a tree falls in the forest it still DOES vibrate, right? Well when a prospect or client, fan, follower evokes the need…

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VL Automotive…

Would you go to or send your Automotive Sales Staff to a Sales Training and Prospecting Workshop in Ann Arbor Mi. on Friday, November 18th?

SALES TRAINING WORKSHOP/SEMINAR

Would you send your sales staff, or as a sales professional or manager attend a workshop to grow your sales prospecting skills? Would you like to see one of the best Sales Trainers in…