Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and the newly released Google Boost.   Google Adwords should be a part of all dealer's…

In my short time being active in the automotive marketing community, my passion has always been focused on dealer education.

I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…

Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing. Dealer principals and executives must be able to lead their dealership in the digital age.

Equally as important is the need to attract the next generation of automotive sales and marketing professionals. Most billion dollar industries have established Internships and educational programs for…

The 2011 NADA Convention is over, and now our industry should set its sites on upcoming educational opportunities. I would like to remind members of Dealer Elite of two special opportunities that need your attention to lock in savings on registration fees.

2011 Automotive Marketing Boot Camp…

Car dealers seeking to initiate or expand their content publishing strategy, on a low budget, can leverage many FREE content publishing websites to build relevance, links, and search visibility. It is critical that car dealers add new content to their primary website each month.  In addition to on-site content, off-site content is needed to create relevance and powerful links back to the dealer's…

I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital marketing and social media strategies. That's right. Dealer principals as…

The 2011 Automotive Marketing Boot Camp (#AMBC), organized by PCG Digital Marketing, is scheduled from April 16th – 18th in Orlando Florida.  

The Boot Camp will feature two full days of classes on Sunday and Monday to provide the strongest educational experience for all that attend.  This is the second year that the Automotive Marketing Boot Camp will be…

Since Google has integrated Google Places into organic search it is clear that there is no greater search marketing priority for car dealers than to start an Internet Reputation Management (IRM) process. That IRM program cannot focus on one review site but must focus on multiple review websites.

I take the position that a local dealer needs to have at least 100 positive reviews and in more competitive markets, TWICE the number of…

1. Car Dealer Websites
2. Third Party Automotive Advertising Websites
3. OEM Websites

The first round of speakers for the 9^th Digital Dealer Conference & Exposition has been released. I am very honored that I will be speaking at the conference on a topic that most car dealers have not heard about.

My topic deals with the fact that car dealers are under attack and their own inventory is being used against them. Unaware of the consequences, car dealers are participating…

If you work at a car dealership and want utilize power SEO tools and strategies to improve your search visibility, then consider participating in a unique Automotive SEO Study which will be documented and presented at the 2011 NADA Convention.



The Automotive SEO Study will be limited to 100 dealers. Registration…

It's been a while since I published some "how to" articles on link building and Automotive SEO strategies. Many people have said that that "Content is King" and I would like to append to that adage "and links are the Queen". Car dealers who would like to increase the number incoming links to their primary domains can read further to see if any of my suggestions are new ideas. If so, add them to your digital marketing strategy to increase the search…