When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how…

Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x the value or the player Brady.

Not necessarily. Analytics matter in today’s competitive industries. 

Touchdowns. Interceptions. QBR. Percentage of completions. The numbers are endless, but…

Here is the most recent auto loan and lease origination data and trends from Equifax. 

Key Highlights: The percent of subprime to the total originations is at the lowest point since 2011 (currently at 20.7%).

Auto Loan Originations Observations reported through April 2019

• 7.96 million auto loans, totaling $183.9 billion were originated year-to-date. This is a 0.3% decrease in accounts and a 2.3% increase in…

Dealers often look for new technology solutions to help them solve a problem, and rightfully so. When a well-trained staff follows a well-documented process, technology saves time and money and makes it easy to analyze data so you can make smart business decisions.

However, if your staff isn’t well trained and your processes aren’t well…

Cyberattacks are on the rise. In the first six months of 2019, the number of data breaches has increased by 54% compared to the same period last year. As of July, more than 4.1 billion customer records have been exposed in approximately 3,800 publicly disclosed data breaches.

If your dealership hasn’t already been targeted, chances are it will…

In our video series, Ali Reda’s Road to Sales Success, we’ve been bringing you up to speed on the career of our friend, Carlos - a salesman working under the tutelage of Ali Reda. We’ve been discussing all the good stuff we’ve come across on our journey so far, and walking you through some steps to implement into your own career. Of course, it hasn’t all been gumdrops and sparkles…

SEO and SEM are used interchangeably by the novice marketer and the unknowing client. SEM and PPC are used interchangeably by the adept agency and experienced client-side marketer.

This separation of church and state is starting to blend. It used to be that…

Albany, N.Y. – September 9, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Text2Drive, an advanced two-way text messaging platform designed to help dealers improve the customer experience, increase profitability and raise CSI scores. Auto/Mate's dealership customers now have the option to use Text2Drive’s platform to communicate with sales and service…

Buy/sell market continues strong year with 49 completed transactions in Q2 2019; global trade war brings investors to market; dealership business model proves resilience with increased gross profit, according to Q2 2019 The Blue Sky Report^® by Kerrigan Advisors

Irvine, CA –September 9^th, 2019 – The 2019 auto dealership buy/sell market stayed steady and on course for yet another 200+ transaction year in…

Technology has changed the marketing world today, and billboards are an innovative form of it. We even see how the online world has changed from being limited to browsing to digital marketing. One of the most potent ways to market any particular products in the world today is billboard advertising in Sydney. A similar aspect is needed while considering the auto dealership business.

In an auto dealership firm,…

Recently I was in a Ford dealership on a coaching visit and reviewed labor operation frequencies. I always find this a wealth of information on how well advisors are doing with customers. In this review, differential services were only performed seven times over the last year. Pickup trucks and SUVs in Ford dealerships are the top sellers in the nation, so I estimated that 800…

Shaping great customer experiences and setting more appointments begins with one of the first critical moments, the phone call. The first impression of a call is more important than ever. After all, it’s a lot easier for consumers to hang up the phone than walk out of a dealership.

To have a fighting chance of setting appointments and closing new…

Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because of that, enjoys the monetary benefits from many ads.

In the automotive industry, to gain valuable traffic from in-market consumers, dealers compete with…

There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely over the years. In the not too distant past, flight attendants collected discarded newspapers and magazines and…

Online Training Program Helps F&I Personnel Better Understand Product Offerings

To Elevate Profit and Customer Satisfaction Levels…

"There are two ways of meeting difficulties: you alter the difficulties; or you alter yourself to meet them," ~Writer, Phyllis Bottome.

For those of you that know me, or if you have followed my blogs for a while, you probably know that customer service is a passion of mine. I genuinely…

Chicago, IL—September 3rd, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, announced that they have received all customary regulatory approvals and that the merger of the two companies is complete.

The combined company will operate under the Affinitiv brand name and will be headquartered in Chicago, IL, with more than 800 employees and…

Mason City Iowa, August 28, 2019 -- DealerBuilt, a proven enterprise Dealer Management System (DMS) for automobile…

Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in…

Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it’s likely your time will be slower, and your pain along the way will be greater.

As we move into an era of…