When it comes to social media, some dealers are uncertain of its benefits or unwilling to pay for the reach – and in some cases, both. Well, it is worth getting on the bandwagon as social media usage continues to expand with projections of over 3 BILLION users by 2021.

An interesting…

Walk-ins are a major source of dealership traffic. On the one hand, that’s great for dealerships, because it means less time chasing down leads, since customers simply show up at your door. But it also means that when walk-ins dry up, so does a major portion of revenue. So how can you get more people in the door, prepped and ready to…

I have been studying Amazon and unknown to me, they seem to follow the same principle that I promote to dealers. I call it the Circle of Convenience and Trust.

Amazon obsesses about convenience. I am sure some of you suffer from the "brown box syndrome." A brown box arrives on your doorstep every day. Amazon makes it so easy that I…

Learn how to protect your customer data, bank accounts & reputation Wednesday, May 15 at 2 pm EST

Timonium, MD –­ May 2, 2019 –­ Helion Technologies is offering a free online webinar titled "Cyber Criminals are Targeting Your Dealership! Are You Prepared?" In this presentation, Helion's President…

I'm attempting to understand why dealers are unaware of the power and weight that their online presence plays when it comes to how successful they could be in the pursuit of selling to their customers... Then it hit me.

Most general managers and dealers are of the era when closing the transaction depended entirely upon the salesperson and many were…

For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot.

And the truth is…it works! Digital retail can do all of those things and more. But there’s another truth most vendors won’t tell you.…

We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputation we end up with poor ratings online?

In a slower market, our online reputation can impact be the…

ECO Inspection offers complete features for Visual and Functional Assessment, Wheel Assembly, Checking the Vehicle Interior & Exterior. It helps to maintain the Vehicle. https://ecoinspection.in/features

Welcome back, my friends, to our video series, Quality of Life!

We’ve been discussing Ali’s record-breaking month in December of 2018 and how he used the Five Pillars of High…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Market Insights Report…

The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC.

Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise and monetize.

Facebook and Google tracking don’t stop with…

This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started in the automotive industry as a crutch until they found a “better” job. Only a small percentage, however, end…

Check used car inspection and search Car Mechanic Near Me through Eco Inspection App. Eco Offers best inspection car inspection services in India.

Timonium, MD –­ April 30, 2019 –­ Helion Technologies has partnered with the California New Car Dealers Association (CNCDA) to educate dealers on how to comply with the California Consumer Privacy Act (CCPA). The sweeping new privacy law takes effect in January 2020, imposing new data security standards on dealerships located in California, as well as third-party vendors that access and/or store customer data from these dealerships.

In a…

Is The Luxury Sports Sedan Lease Dead?

For decades, sports cars and luxury sedans dominated the lease market and enjoyed significant marketshare on the Swapalease.com online lease marketplace. New data from the Q1 lease trends report…

Electrifying Classic Cars

When people think about electric cars, sleek, new models loaded with technology usually come to mind. No doubt, these vehicles are incredible feats of engineering. However, there are millions of cars already on the roads, especially classics, and collectors are increasingly converting them to electric.…

All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business. Employee retention is key to profitability, as replacing someone takes a significant amount of time and effort. It can also result in lost revenue as the dealership sacrifices the opportunity to connect with and foster…

You can save anywhere between $25 and $75 by changing your own oil. There are plenty of tools to help your car on your own, such as a portable vehicle battery charger, and oil is definitely one of them. With some simple training, you can become your…

Renting industry is getting boom these days because people use different products for events and occasion and don’t want it in the future so they rent it for themselves. If we talk about renting industry there are several industries which are getting more customers in it.

In the past, people…