Connecting With Your Hispanic Consumer

Hispanic consumers in the U.S. have spoken; they are shopping for brands that affirm their culture

and empower them as individuals. Over 56 million strong, this is a population that does not want to be sold to and highlighted, but rather included. Proud of a rich…

Tweet Your Leaders…#75 of 99 Things to Know About Social Media with Joey Little

Many people still remember writing letters to their congressmen or senators whenever they had an issue, a complaint, or feedback. It took paper, pens, envelopes, and stamps—as well as quite a bit of determination in order to get the attention of someone in a leadership position.…

Subi Ghosh, Dealer Authority’s Executive Vice President of Marketing Joins Host Joey Little for talk on Digital Strategy and Women in Automotive

Listen to podcast here - Listen on…

Social News for the Week of August 3, 2015

Google+ Gets Focused

With more and more people flocking to Google+, the site continues to improve the user experience.  With its latest improvements, Google is rethinking some things and making important changes to help users interact and use the site more…

Millennials as Social Influencers: DO Talk to Strangers

Despite the instruction of their parents, today’s youngsters have discovered that talking to strangers may not be a bad idea. Now in their mid-teens to mid-30s, millennials have grown into adult…

De-Mystifying Your Consumer One Demographic at a Time

The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively.  Knowledge isn’t just power,…

Who Runs the World [on Social Media]? Girls.

It’s probably not a surprise to anyone to learn the way men and women use social media varies quite a bit.  While men frequently turn to social media for business reasons,…

@SocialLittleMan with @NextLevelBriggs Talking Lead Generation Strategty on location at Feldman Automotive

Listen on iTunes - Listen on blog

Jennifer Briggs is a…

Social Media News for the Week of July 27, 2015

Post written by Kristin Huntley, Director of Content and Marketing

New Facebook Video Tools for…

Take Back Your Brand: Secret Strategies for a Thriving Dealership

Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and…

Take Back Your Brand By Building Trust

The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but…

The 99 Series: We’re Back!

Click here for YouTube Video

Welcome to the Hope-Is-Not-a-Strategy post, where I remind everyone about the new way we generate buzz around our brand…hint: it’s not like the old way!  Social media…

In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Director of Content and Marketing, Kristin Huntley welcomes team member and Data Scientist, Paul Chua to the podcast for a discussion on data driven social strategy and defining true engagement.  Paul is a strategic member of the MotoFuze Development Team.  Most of us don’t exactly…

Social Media Update – Week of 7/20

Hey, it’s Joey Little, VP of Social Strategy with the MotoFuze Weekly Social Media Update.  This week we’ve got some great news for those of us who want more from our mobile social media experience!…

Experience and Relationships are the Building Blocks of Your Brand

Ask most people what they think of walking …

Epic Ways to Tell Your Brand Story

Storytelling …

Putting Social Media to Work at Your Dealership

There are two opposing schools of thought regarding social media and business; some believe social media can boost your brand into orbit, while others are steadfast in their belief that no amount of social media interaction will have an effect on your success. After reading this article, you’ll not only know why this argument exists, but you’ll also finally get an answer to your questions about whether social media really can work to…

Consistency is Key: Branding with Purpose

Bruce Springsteen once said, “Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long…

This Week in Social Media and What it Means to You

News for the Week of July 13, 2015

Facebook News Feed Controls…

MotoFuze Strategy Team Roundtable: the Evolution of Communication

Communication strategies have evolved drastically over the years, and have been moving at the speed of light over the last decade.  In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Content and Marketing Director, Kristin Huntley and Director of Product, Cody Garnett…