John's Blog (3)

Car Dealers Make the Right Call with Proper Phone Training

Hi All,

Wanted to share an article in the latest Edmunds' Dealer Newsletter. We had the pleasure of working with Jerry Thibeau of Phone Ninjas on this important topic and he was kind enough to share his process. I think it points out the importance of proper phone training and customer shopping awareness…

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Added by John on June 19, 2012 at 1:04pm — No Comments

Service Into Sales Article

Hi All,

I collaborated on the following Edmunds’ article. I think the DealerELITE membership may find it very interesting and helpful. A dynamic has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars much longer than in years past, are increasingly searching for service advice on their aging vehicles, many…

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Added by John on May 22, 2012 at 3:09pm — 1 Comment

Turning Service into Sales

Hi All,

I collaborated on an Edmunds’ article, Turning Service into Sales, that I think the DealerELITE membership may find very interesting, and more importantly, helpful. It is a particular dynamic that has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars much longer than in years past, are increasingly searching for service advice on their aging vehicles, many out of OEM warranty. Coming from a sales background myself, I may…

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Added by John on May 21, 2012 at 1:08pm — No Comments

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