The power of the Internet coupled with how to sell to Millennials – now the largest generation in the US – has sent many in our industry into a tailspin. Since more people prefer to research and shop online, visits to an actual dealership are at an all-time low. Buyers today visit slightly more than one dealership before buying, down from 4 to 6 visits a few years ago. As a result, dealers are not seeing as many walk-ins, and it’s becoming difficult for manufacturers to…
Continue