I would like to invite everyone to attend the 10^th annual Innovative Dealer Summit being held March 26-27^th, 2019 in Denver Colorado.

The Innovative Dealer Summit is the definitive management education forum for dealer principals, senior dealer managers and all management. It addresses the most pressing sales, profitability, technology, best practices, social media and other emerging…

I would like to invite everyone to attend the 10^th annual Innovative Dealer Summit being held March 26-27^th, 2019 in Denver Colorado.

The Innovative Dealer Summit is the definitive management education forum for dealer principals, senior dealer managers and all management. It addresses the most pressing sales, profitability, technology, best practices, social media and other emerging…

So, our industry is hell-bent on creating autonomous cars and transforming our roads and highways into assembly lines of controlled vehicles that perform without human intervention. I’m not talking about cruise control or auto-pilot. I’m talking about autonomy. The very definition of…

With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care about car dealers, do they? I mean, dealers are ranked below…

So it’s been a long time since I wrote a blog (for myself, that is) but after attending Jim Ziegler’s Internet Battle Plan and watching a kid yell "I found a Pokémon!" then promptly walking into a wall then watching adult auto industry attendees, vendors and speakers choose to go Pokémon hunting rather than network with industry colleagues and dealers, it got me thinking.…

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that had avoided the Eye’s gaze… until now.



The intersection of…

Have y'all seen this article in Automotive News?

The $1.5 BILLION valuation just astounds me. Would TrueCar going public bring more transparency to their business model and/or validate their "change of heart"?

"TrueCar said to consider IPO for next year"

"NEW YORK…

“While everyone ran in panic, Roselle remained totally focused on her job.”

Sometimes life gets hectic. We try to focus on and accomplish too many things at the same time. We have deadlines to meet, customers vying for our attention, fires to put out and countless voicemails and e-mails to respond to. In a world where employers consider…

In my career in the automotive industry, I got involved in conferences fairly early. I’ve attended many conferences in my life as an Internet Director, as a vendor employee working a booth to helping with marketing and organization for the conference itself. I’ve done everything from being wined and dined as a dealership employee to doing the wining and dining for dealership…

Google can’t seem to make up their minds. That being said, they sneakily introduced a change that I believe most businesses (and consumers) will welcome.

In May of 2012, Google implemented their Zagat rating system which was confusing for both businesses and…

In the car business, just about every dealership has "that" employee. You know, the one that complains about everything. The one that's never happy. The one most sales trainers, consultants and managers would call "cancer". The advice that 99% would give in regards to "that guy" who, no matter what you tried, just isn't positive and seems to hate everything would be to fire him. The last thing you need is some jaded veteran salesman spreading dissension and negativity around your…

Yeah, in the most absurd move ever, the FTC has determined that Twitter is not excluded from regulatory laws requiring full disclosure on products or services. TheWall Street Journal reports that any disclosures that would apply to any other advertising also apply to…

Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.

The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…

For more information contact:

Adriana DiFranco

3 Birds Marketing

(919) 627-8784

adriana.difranco@3birdsmarketing.com

FOR IMMEDIATE RELEASE

3 Birds’ Own Chad Smith Wins Triangle CIO of the Year Award

Smith Recognized As A Leading CIO in Innovation &…

For more information contact:

Adriana DiFranco

3 Birds Marketing

(919) 627-8784

adriana.difranco@3birdsmarketing.com

FOR IMMEDIATE RELEASE

OneCommand Partners With 3 Birds Marketing

To Power Its Newsletter Connect™…

For more information contact:

Adriana DiFranco

3 Birds Marketing

(919) 627-8784…

(originally published on b/c)

ACQUISITION STRENGTHENS DEALERTRACK’S DIGITAL INTERACTIVE MARKETING OFFERINGS FOR AUTOMOTIVE RETAILERS

As reported today by Mashable, Facebook has started weeding out and deleting “bogus Likes caused by compromised accounts, deceived users, malware or purchased bulk Likes..”

I’ve written countless times about why buying Likes is not only useless but bad practice. There are companies whose entire social media strategy is a numbers game. The more Likes you have, the more likelihood that you’ll reach people who…

I recently read an article published by Forbes titled …