AUTOMOTIVE DIGEST BLOG

“TrueCar Seeks the “Truth” about Real Reason for Its Existence”

WHY TRUECAR IN THE FIRST PLACE?

TrueCar was founded on the premise that dealers were exploiting car shoppers on price.

TrueCar was to tell the “truth” about the “price” car shoppers would/should pay.

TrueCar was the great “White Knight” of car pricing for beleaguered car…

Auto Dealership Business Model in for Disruptive Change--May Be a Revolution, a Collapse, and a Reinvention Soon

The current automotive dealer business model is in great peril and must change dramatically in the near future.

Are you crazy?  Auto Dealers--whom should now be called Automotive Retailers-- are having a record year in sales and profits in 2015.  Warren Buffett and AutoNation are buying up franchise dealerships --and there has never been a better time to be in…