Client Command, an automotive industry leader in providing data-driven automotive solutions for dealership, is excited to announce Michael Salicco as Chief Revenue Officer (CRO). This addition to the executive team will empower Client Command to maximize its competitive advantage with data to help dealer customers, affiliate partners and company reach its business potential.

Salicco is a proven and effective automotive technology leader, building winning teams, driving…

Instead of spending this year wondering how many people will be buying cars, we need to invest our mindshare in competing for those that WILL!

We do not know the full impact tariffs, rising interest rates, autonomous vehicles, ridesharing and digital retailing will have on our dealerships.  We do know that even if the number of people shopping for a car holds steady in 2019, the competition to turn those shoppers into buyers is ratcheting up every day. So how do we…

The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The companies who are winning with consumers (Amazon, Netflix, Apple) have stopped looking at marketing by “channels” and are looking at individual human connections. These companies have replaced cookies with actual people. 

Marketing to…