Damon Sefa's Blog (3)

4 Tips for a Multichannel Marketing Strategy

Newspaper and TV are the traditional giants of a dealership marketing strategy. But relying solely on these two channels constricts your reach. Every year, fewer people gravitate to the traditional, and new avenues gain steam.

 

According to the…

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Added by Damon Sefa on April 15, 2021 at 1:50pm — No Comments

Why a virtual BDC is essential for your service department today

The future looks bright for service departments. According to research firm HIS Markit, the average age of a vehicle on the road today is a geriatric (for cars) 11.9 years. People are holding onto their cars longer, which can generate new business opportunities for your service department.

 

However, you can’t just expect a flood of service work. Someone needs…

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Added by Damon Sefa on January 13, 2021 at 1:25pm — No Comments

4 BDC Wins for Today’s World

The traditional dealership business model is increasingly sharing space with a digital customer experience. A BDC can help dealers adapt and excel during this period of change. Three big trends highlight this new way of doing business:  

 

  • Online lead volume is up dramatically as people continue to choose touch less research and shopping.
  • Dealership employee numbers are down as dealers cut costs and shift more…
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Added by Damon Sefa on November 9, 2020 at 2:19pm — No Comments

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