If you are evaluating Data mining for your dealership, the technology is a profitable servant only when integrated into the correct selling process and executed by properly trained users. The right training makes this process second nature to users, which means their interaction with customers will not sound over-promising or like a sales pitch. A data mining based…

The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market.

To provide context, consider the following market dynamics:

• Lease originations exceeded 3.5 million in 2014, Manheim reports—their highest level since…

AutoAlert is the industry’s leading automotive data mining and sales opportunities platform that helps dealerships identify high-quality leads in your sales and service database, increase volume of retail trade-ins and improve customer retention.

Our proprietary data mining software enables you to anticipate your customer’s needs and leverage critical information based on the six types of alerts shown below. Our extensive training program trains you on the sales and marketing…

https://www.linkedin.com/pulse/dealership-next-door-data-mining-you-ryan-mayo?trk=prof-post

Brian Benstock pushes the use of equity-mining software at Paragon Honda because each time it succeeds in getting a leased vehicle back early, nearly every department in the store benefits, especially finance and insurance.

Equity-mining software, sometimes called data-mining software, enables dealerships to spot current customers who are in a good position to get out of the vehicle they have and into a new one for about the same monthly payment.

The software looks at a number…

We are very excited to start working with Steve Harris and his experience team of auto industry professionals. 

AutoAlert is the industry leading data mining solution. AutoAlert Helps dealers capitalize on missed opportunities within their own database, locating customers who can get into a new car with no money out of pocket and at full MSRP for the dealer.

Whether you're looking to curb margin compression, fill your lot with low mileage single owner cars or convert service…

IRVINE, Calif., April 15,…

Ed Brooks

While arguing with my dear friend Larry Bruce about the benefits of mobile (I'm very much for, he's more skeptical) I came across this AMAZING study from Deloitte. Of course he attacked it because isn’t automotive centered, but I’d argue that we can learn from looking at outside perspectives.

The study in entitled …

MUNICH (Reuters) -- BMW may surrender its position as the No. 1 global premium brand by unit sales to rival Audi, although it will retain the title if sales of Mini are included, CEO Norbert Reithofer said.

"We would like to remain leading premium automaker, also in terms of volume," Reithofer told journalists today at the company's annual results conference in Munich.

However a push by…

http://www.dealerrefresh.com/eliminating-car-dealer-bdc-for-good/#more-15633

Unfortunately, most Dealers don’t have a clear idea on how to find the right sales candidate for today’s marketplace. Compounding the problem is that they employ an old school compensation plan.

The majority of Dealers are still looking for people who are like their “old horses”  – high…