GeoFencing is a feature that allows you to set a geographical boundary or virtual barrier using GPS.

Once you set a barrier of your choosing you can then create a Push notification that will get delivered to a customer’s phone instantly when they enter that barrier.…

Websites are used as effective tools for marketing and branding your dealership and its services. They have also been a means of shopping. However, the number of mobile users are rapidly increasing and this means more people are accessing the Internet through their mobile devices. Having an App will serve as a promotional tool for your dealership, and this enhances branding. People take for granted what they see every day, but subconsciously it influences them greatly, so having the…

There is no doubt that there’s a seismic shift to mobile, and it’s changing every aspect of business.  As a dealer, you want to find a way to keep customers coming back. You want your dealership to be memorable. You want to make it so memorable that it can create change, and spur your customer into action. This is the quality of making your dealership ‘sticky’. The stickiness factor involves how effective your dealership stays in the minds of your customer. If you are to make your dealership…

Let’s face it, times are changing. We are in an age where technology is advancing rapidly and it’s changing the way people run their lives. The creation of the mobile app has replaced how the world uses the internet, changing businesses all over the world. People are finding apps more simple, useful, and faster than websites. Mobile apps are bringing businesses more widespread consumer mobile adoption as it enhances their corporate marketing strategies. This mobile take over isn’t just…

Mobile technology is one of the biggest advantages open to dealerships looking to gain an edge over their competitors. Mobile apps are at the forefront of this trend. The mobile app space is rapidly growing with over 50 billion app downloads in 2013. By 2017, app downloads are expected to grow over 200 billion. An app for your dealership helps you perform certain functions necessary for brand awareness and excellent customer service, so dealers need to spend the most time selecting the right…

Customer retention is one of the biggest challenges you and your dealership face, leaving you with one simple question- How do I keep my customers? Acquiring new customers can cost as much as five to seven times more than simply retaining existing ones. To enhance your customer retention, you need to get innovative and proactive. Your first task is to find where your audience is and where it’s going. The answer is mobile. 62 percent of the population has a smartphone, and that number is only…

It’s with you during breakfast, while you’re at work, on your commute home, and even when you’re tucking yourself into bed. Users typically keep their smartphone on them 24/7. Nearly 142 million people in the United States own a smart phone (59 percent mobile market penetration) and that number is increasing fast. Twenty-five percent of American households have dropped landlines and replaced them with the use of mobile phones.  As the world is…

Getting Started: App Downloads

Let’s start at the beginning.  Dealers cannot have the “If we build it, they will come” mentality when it comes to having a dealership branded mobile app.  The first thing to consider when planning your mobile marketing strategy is acquiring downloads.  This is extremely important as the success of your mobile app implementation hinges on this critical step.    

Companies worldwide are investing mega-cash to ensure…

Over 50% of your customers are smartphone users. This makes mobile a topic worth the attention of every dealer.  Just about every expert will agree that all businesses must have a strong Mobile Marketing strategy.  Such a strategy involves making nominal changes to your marketing plan to include mobile as a method to reach out to new customers and keep in touch with existing ones.

There is a lot to take into consideration when discussing Mobile. By now your business should…