Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.

These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…

In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…

 Hope you enjoy! Please feel free to email me any questions at RobH@NextGenDealer.com

Customers Always Receives Exceptional Service, that’s what I mean by CARES. Does your dealership do just what it has to do or does it go the extra mile for every single customer? These days, people are unimpressed by businesses doing just enough to get by, they want exceptional service!

Are you exceeding their expectations? Are you addressing their needs thoughtfully and in…

Please feel free to share this event with your friends.

Facebook’s Boost Post button can be a powerful tool to target people close to your dealership at a very low cost. Let me show you 7 ways you can use this button with results from other dealerships.

Register here:…

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.

These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…

Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t…

“To err is human; to forgive, divine” – Alexander Pope

Mistakes happen, people realize this. Nobody expects a business to be perfect, as everyone has bad days. However, how you handle these mistakes is the secret to formulating long-term opinions of your…

As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.

As an example, I want to share with you a case study of a Valentine’s Day contest we did with one of our relatively new clients. They decided to invest in a $100 gift card. The basic premise was that people would submit couple…

Engagement is everything! If your online community is not engaging you, they aren’t seeing your message. I went into a lot more detail in a recent blog post that I wrote entitled “Car Dealers Are Not the Kardashians”.

One note before I begin, having a lot of Facebook likes is great but having quality LOCAL likes is so much more important. A lot of what I will talk about will be general tips but take them and put a local twist whenever possible. Find topics that people in your…

Engagement is everything! If your online community is not engaging you, they aren’t seeing your message. I went into a lot more detail in a recent blog post that I wrote entitled “Car Dealers Are Not the  Kardashians”.

One note before I begin, having a lot of Facebook likes is great but…

Engagement is everything! If your online community is not engaging you, they aren’t seeing your message. I went into a lot more detail in a recent blog post that I wrote entitled “Car Dealers Are Not the Kardashians”.

One note before I begin, having a lot of Facebook likes is great but having quality LOCAL likes is so much more important. A lot of what I will talk…

The paparazzo isn’t hiding in your bushes trying to get a picture of you. Media sources aren’t following you on vacation to capture a picture of you in a bathing suit. No need for security when you leave the building. If there is, you have bigger problems!

People don’t have the same passion level for your dealership that they do for their favorite TV stars or sports…

One thing I learned during the 30 minutes of training that I received before hitting the floor, that still holds true today is repeat and referral customers are golden, they sell easier and you usually make a higher…

Let me start by asking, are you familiar with Foursquare? Basically, it is a location based network where you can share places you have been with your friends by “checking in” at your favorite places. Also, you can add tips for other people to read when they check in. Then, probably the biggest social effect that happens for businesses is that once you check in on Foursquare, it asks you if you want to share that information on your Facebook and Twitter pages.

Imagine for a minute,…

I was forwarded a blog post by a colleague of mine the other day, thank you Rob, it was titled The 3 Types Of Social Media Strategy, I encourage you to read it before reading this post, it is spot on! In summary, the

author of the post, Tac Anderson,…