A careful review of app data analytics teaches us many things about apps and their benefits to dealers.  The most important lesson to learn is that every dealer that has an app has some sort of consumer activity.  Our goal is to discuss how to measure the success or the degree of that activity and how app stats can impact all areas of your dealership.

Mobile apps for auto dealers are a dynamic and emerging technology.  Since the majority have smartphones and use apps,…

Getting people to download your Dealer App is easy and fun.  It doesn’t cost much to market your app and get customers using it.  Dealers around the nation have experienced increases in sales, customer retention and customer satisfaction when they actively promote their DealerApp.  Dealers recognize that since people love apps, giving them a Dealer App that offers an easier way to do business and communicate is a very good thing. 

There are many ways out there to promote your…

What is the most effective way for a dealer to communicate with their customers?  For years dealers have used e-mails and SMSs.  As long as you have an e-mail address and a cell phone, through your CRM system, you can theoretically contact thousands of customers instantly.  Though they lack personal touch and can even seem intrusive they are still relatively effective.  And now that mobile has become the most…

Many dealers struggle with “should we get a responsive website or an app?”  Or “If I have a responsive website do I really need an app?” Some website companies will say all that is needed is a responsive website.  Dealers, the short answer is you should have both.  However, given the choice native apps is what your customers really want. 

Here is some proof:

• 89% of mobile usage is done through apps 
• People download 100 Million apps per…

While the Internet changed how a dealer sells cars and how a customer shops for a car, the smartphone has completely revolutionized the car shopping and ownership experience.   Customers are empowered with information and options in the palm of their hands.  Dealers however, are also empowered with more targeted methods of attracting new customers and selling more vehicles.     

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Over time technology keeps improving.  From hardware (TVs, computers, smartphones, etc) to software (games, apps and utilities) things just get faster, thinner and better.  Technology makes things more efficient and adds convenience to our lives.  The fact remains that there is no going back and it is part of all of our everyday lives.  Businesses use technology to attract new customers and retain their existing customers.  It is impossible to ignore its impact.  But with so many choices…

By now we have all heard the term Geo-Fencing and have possibly benefitted in some way from this technology.  At a mall, you may have received a coupon via push notification on your smartphone when you walked by your favorite store.  Or imagine, driving past a popular local establishment and receiving a notification about a special event for that day.  

Geo-fencing is a location-based service that allows businesses to send messages to…