As I deleted yet one more email from a dealer I signed up with to test them (4 years ago at their request) I wondered how many emails they had sent me. Gmail does a nice job of getting rid of old email, but a search for the last two years showed 68 emails. 

By looking at the dates, 2/3rd of these were timed emails sent by the crm, the rest look like a campaign to either buy my car, which apparently is still going up in value, or some sort of branding event by the dealer.

I…

An Open Letter to the Automotive Industry - Ken Potter

I spent the last three years working at TRUECar with a great team of people under me listening to dealers, industry executives, and my team on how to best serve dealers.

I first want to thank those dealers that allowed me to come visit their stores and hear their very candid feedback, concerns, and thoughts on how we could serve them better. I will be the first to say we didn't get it right for everyone, but we did grow…