Misti Miller's Blog (4)
The Thrill of the Hunt
That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this single day. Consumers go wild with excitement, and some even choose to…
Added by Misti Miller on November 24, 2014 at 2:07pm — No Comments
A Simple Solution to Showrooming
Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but no employees are in sight to explain it to him. He picks it up,…
Added by Misti Miller on July 31, 2014 at 10:35am — No Comments
Why Your Sales Event Isn’t A Sales Event
Car dealerships have been marketing sales events from the beginning of … well… car sales. Not a weekend goes by when the newspaper, radio and television aren’t filled with messages from car dealers proclaiming that THIS is the weekend to buy a car. This has persisted for so long that consumers no longer believe the message.…
Added by Misti Miller on June 30, 2014 at 8:19am — No Comments
Stop Marketing to Ghosts! The Importance of Cleaning House
In a world filled with companies vying for consumer attention, many marketing agencies advise that making more noise is an efficient strategy. Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a vehicle. Many dealerships employ templates and strategies designed to bombard consumers for the first week or so with a…
Added by Misti Miller on May 5, 2014 at 3:52pm — No Comments
Latest Blog Posts
Most Popular Blog Posts
© 2024 Created by DealerELITE.
Powered by
