Car shoppers today have access to all kinds of online data when making a purchase decision: car reviews, price information, inventory availability, dealership reviews, you name it. With a few clicks (likely from their smart phone), they get the answers they need, possibly while standing right in front of you in your store. Talk about consumer empowerment.

The thing is, all this ready-access to information can also be hugely empowering for dealers. Dealerships that adapt their…