According to a Google Automotive Shopper Study, 46% of consumers visit a dealership’s website after watching video content.

In another study by Google, 70% of people who used YouTube as part of their car…

The peak of excitement for a car buyer is the moment they drive their new vehicle off the lot. What better feeling is there for a customer than to drive away with something better and newer than what they arrived in. The emotions are high!

Sports is all about emotions too. The highs of championships, the…

Forecasting consumer trends is nothing new. In fact, almost 200 years ago, a forecasting model was used to determine seasonal patterns of weather, but was then also utilized for marketing purposes. It was simply a matter of data collection to forecast future patterns.

This led to supply chain management issues such as inaccurate demand forecasting, a glut of supplies, or not enough inventory.

Very recently, it all…