Most dealers are still unwisely asking for Social Security Numbers on their websites. Change is coming and in some cases is already here based on state laws. Why do this when you can use soft pulls without needing a SSN? The added benefit is an immediate increase in leads because you are not asking for a SSN as well as higher quality leads as most folks with even a score as low as 600 will not give up their SSN online.   

State laws restricting…