Turning Social Media Into Sales

By: Susan Givens

Like Us. Friend us. Share us. Retweet us. Pin us.

Five years ago, none of that would have made any sense. Now, when it comes to marketing, it’s all you hear.

Having a presence for your dealership on social media sites is all well and good — conventional wisdom tells us it’s a mustthese days — but when it comes to converting that presence…

You Need More Than One Trash Day

It’s a sickening feeling to be awakened by the faint rumblings of that heavy-duty truck. Blinking your eyes fast, trying to get your senses about you and trying to figure out what day it is, you hear the truck drawing closer. As the driver mashes the accelerator, the thick, throaty sounds of the truck’s power cause your windows to vibrate and the pictures on your wall come alive with chattering.

Seconds later, the engine’s growls are…

Our guest blogger this week is Anne Fleming. She is the President & Car Buying Advocate of Women‐Drivers.com, the leading women's car dealer rating and review service, connecting women to Certified Women‐Drivers Friendly® Dealers. From reviews, data is mined and published about women's dealership…

If you are interested in guest blogging for AutoSuccess Magazine please e-mail me at: hannah@autousuccessonline.com

Who runs your business?

This may seem like an obviously simple question but yet, if you take a moment to really think about the answer it may surprise you. Take a moment and think of your employees…

It's no surprise that car salespeople have some stereotypes to overcome in the eyes of the automotive customer. This week’s highlighted editorial comes from Travis Miller and Jimmy Vee, founders of Rich Dealers Institute and the authors of Gravitational Marketing: The Science of Attracting Customers and Invasion of the Profit Snatchers. Their editorial, “Trust Me: I’m A Car Dealer,” from our September 2013 issue, offers different ways on how to be trustworthy and how earn the trust of…