Erin Ryan's Blog (20)

A Breakdown of Local Awareness Facebook Ads

Local Awareness Facebook Ads

Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address.

Not only are Local Awareness Facebook Ads going to be easy to create, their objective is to reach a local audience at the lowest possible cost. That will make…

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Added by Erin Ryan on October 22, 2014 at 11:00am — No Comments

Dealerships Need to Use Facebook’s Internal Scheduler When Scheduling a Facebook Post

Facebook Scheduler

There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.

Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you…

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Added by Erin Ryan on October 20, 2014 at 7:52pm — No Comments

See Total Post Likes Under Facebook Page Notifications

Facebook

Facebook is always evolving. As it’s being developed (by hundreds of developers across the world), not every change is publicly announced. Instead, most changes simply abruptly appear on Facebook.

One of the most recent changes that may have gone unnoticed is the newly added “total likes” for posts, now displayed under the…

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Added by Erin Ryan on April 21, 2014 at 10:07am — No Comments

Say So Long to Automatic Promoted Posts on Facebook Pages

In recent days, Facebook has made a drastic change to its Page Post Engagement Ads. This latest update to Facebook Promoted Posts (Page Post Engagement Ads) has axed the featured that allows page admins to promote new posts automatically. This will likely affect many marketers and vendors.

Facebook originally simplified promoted post ads by allowing marketers to check off a box that would automatically promote…

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Added by Erin Ryan on March 24, 2014 at 9:31am — No Comments

Facebook's Business Manager Tool for Marketers

Facebook Business Manager

Marketers have been waiting for the day when Facebook would create a tool that could ease the ability to access client Facebook Pages. Now, that day is finally coming. Business Manager is a platform intended for brands and agencies to access data and allows marketers to apply information from one location.

What is Facebook’s Business…

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Added by Erin Ryan on March 17, 2014 at 6:59pm — No Comments

Now You Can Schedule Promoted Posts on Facebook

Calendar

There are many different ways a business can use Facebook Ads, from multiple automated ads to boosting individual posts. But the newest form of post page engagement is by scheduling them in advance.

If you use Facebook pages, you may have noticed that some of your posts that were scheduled seemed to have not gone out in the past few days or display an error. This is most likely due to the recent upgrade Facebook has made to its…

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Added by Erin Ryan on March 13, 2014 at 7:44am — No Comments

Business Social Media Differs from Personal Social Media

It is always difficult when we have something that can be used for both personal and professional gain. Since many of us began using social media to connect with friends, family and like-minded people, we forget that it is not the same application for business.

Understanding that there needs to be a difference is where your success can begin.…

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Added by Erin Ryan on June 29, 2013 at 5:30pm — No Comments

Why the Right Kind Of Images on Your Website Matter

Every business, no matter what Industry you are in, is looking to expand your reach online. Whether it is through advertising to displaying your products on a website, you are looking to get your name and goods out there. Social Media Marketing is one way of doing it, but it must be done…

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Added by Erin Ryan on June 23, 2013 at 8:00am — No Comments

Businesses Should Always Have the Last Word Especially on Facebook

Responding to people on Facebook Businesses Should Always Have the Last Word Especially on Facebook

Our business culture has always been to let the customer have the last word, they are always right after all and although some of this way of doing business can still work; it doesn’t on…

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Added by Erin Ryan on May 21, 2013 at 12:41am — No Comments

Facebook Secretly Adds Recommendation Star Rating to its Business Pages

Recommendation_Star_Rating_Facebook_Pages

Consumers are quite used to the quick star rating when it comes to sharing our input on how we feel about a business’s customer service. Not only has it been available to us throughout companies feedback boxes for years in-store, it has been provided nearly everywhere online too. Heck, even movies…

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Added by Erin Ryan on May 11, 2013 at 3:32pm — No Comments

5 Reasons Why Underestimating the Facebook Algorithm Hurts Your Business

Underestimating Facebook Algorithm Hurts Business

In today’s social media ventures it is no longer about just being present on Facebook. Many…

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Added by Erin Ryan on April 20, 2013 at 6:38pm — No Comments

Facebook Promoted Posts Explained

Facebook_Promoted_Posts_Explained

It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Facebook Promoted Post is and does for your Facebook…

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Added by Erin Ryan on March 16, 2013 at 3:32pm — No Comments

Why Your Following Count Should Never Be the Same Number as Your Followers on Twitter

Twitter_Following_Followers_Count

We all want to be popular, whether it is to make up for the many times we were picked last in elementary school gym class, to make up for all those embarrassing school photos or for that one glamor shot we took in the 90’s. All joking aside, we all want to be popular because it is human nature to want to be liked and accepted by our peers and this does not have an age…

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Added by Erin Ryan on March 4, 2013 at 4:00am — No Comments

A Simplified Version of Adding Your Google Author Rank to Your Blog

Anyone who is not SEO savvy or a coder may encounter difficulty when wanting to add your Google Author Rank to your blog. There are tons, and I mean TONS of articles out there that try to tell you…

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Added by Erin Ryan on March 3, 2013 at 4:00am — No Comments

What Businesses Need to Know to Connect Successfully in the Digital Era

What Businesses Need to Know to Connect Successfully in the Digital Era

There are three main social networks a…

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Added by Erin Ryan on March 1, 2013 at 4:00am — No Comments

Buffer and Feedly Apps have integrated for Seamless Sharing

 …

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Added by Erin Ryan on February 27, 2013 at 4:00am — No Comments

Why are Hastags so Important on Instagram?

The Facebook acquired photo-sharing site,…

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Added by Erin Ryan on February 26, 2013 at 4:00am — No Comments

How to Keep Informed of Facebook Changes

Facebook makes changes to its social platform so often it can make our heads spin so many of us just wait to see the obvious ones and most of the time are…

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Added by Erin Ryan on February 24, 2013 at 7:21pm — No Comments

Facebook Insights: Why You Cannot See them on Your New Facebook Page

C:\Users\Erin Ryan\Documents\Techi\Facebook_Insights__Why_you_cannot_see_them_on_your_new_Facebook_page.png

Anyone who has ever owned a Facebook page knows the value of Facebook Insights when used correctly. Most new Facebook pages could use the valuable insight when first starting out but what some do not realize is there is a stipulation.

 

In order for any new Facebook page to…

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Added by Erin Ryan on February 19, 2013 at 4:00pm — No Comments

7 Steps to Understanding How to Monitor Your Online Reputation [infographic]

Your online reputation should matter to you, whether you are online for business or for pleasure, if you have a presence online then you have a reputation you need to be managing. A simple way to manage your online reputation can be done using Google alerts which you can set…

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Added by Erin Ryan on February 18, 2013 at 4:00am — 2 Comments

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