Everyone seems to know what SEO is and how they can benefit from having high organic rankings for their web pages.

Well, "OGO" or Open Graph Optimization can benefit your organization similarly.

This is highlighted by the recent changes to the search functionality within Facebook.

OGO – Open Graph Optimization is similarly optimizing your…

What are the benefits that you receive from having a Facebook business page?

Can you even answer this question?

It can be a difficult question to answer if you have not been using Facebook effectively.

The way you should look at it is as "building a pipeline" of future customers.  If you don't take advantage of Facebook than you will simply not have this pipeline in the future and the sooner you start using it effectively then the sooner you will have new customers.…