It’s not uncommon for digital marketing at the dealership to give primary focus to vehicle sales processes and practices and for the most part ignore service and parts departments.  The reality is that more and more of your customers are online and 

touching all of the dealership’s departments.  The frequent strategy for addressing these divergent points of communication is like the story of the blind men and an elephant.  A group of blind men touch an elephant to…

What boxer would step into the ring without having studied his opponent? What coach would take his team onto the field without have watched game films of their competitor? One of the key differences between being a champion or an “also-ran” is knowing the strengths and weaknesses of your rival. The same is true in business. The ability to scout your opponent and then use this information to design and implement a solid game plan is critical to your dealership’s success. As a professional,…

Google is constantly updating and revising its algorithms that affect search results. In fact, the only thing that stays the same is how critically important it is to your business to maintain a website that keeps up with the changes in search engine optimization.

One of the biggest changes in the past several years has been the increasing impact of off-site SEO. So, what is off-site SEO? How important is it in relation to on-site SEO? On-site SEO is the optimization that is done on…