Introducing our first software release, a Chrome Extension called GMBspy. Earlier this year many of us read that Google My Business (GMB) categories could be read for any location by searching the HTML. This process works, but is super clumsy and slow. I needed a solution to more-quickly determining GMB categories. Why care about GMB categories? I believe they are one of the keys to learning why some businesses rank higher in local search than others. Should the OEM category be placed…

Not many shoppers are willing to read several paragraphs on a dealership CV pop-up, banner, link, landing page. The old saying "A picture is worth a thousand words" is quite appropriate here. We find too many examples of straight text on these pages containing…

If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation.

Let’s first establish what winning on GMB means. It doesn’t mean winning on branded search, since Google takes care of that. Precisely 100% of the time someone searches for a specific…