In October of 2011 a class-action lawsuit against Yelp claiming that they were removing negative reviews in exchange for “advertising” was dismissed with prejudice (meaning they cannot be sued again for the same reason). It’s now two months from 2013 and already it seems the complaints of extortion are not going away; instead they appear to be growing more frequent in numbers as awareness has risen that something fishy could be going on at Yelp.

So far, courts have allowed Yelp to…

The social media sites were hot last night during the presidential debate between Former Massachusetts Governor Mitt Romney and current President Barrack Obama.  Since the election of former President Bill Clinton, our nation has been evenly divided over which man is the best person for the job of leading our nation amongst the world.

As a small business owner who helps companies, specifically automotive dealerships, build their business and "Win Customers for Life"; I have some very…

Recently, I traveled to New Mexico to consult with a dealership about their marketing strategy.  The conversation went a bit like this:

DeliveryMaxx: “What are you currently doing with advertising today?”

Dealership: “We are doing print (newspaper), TV, Radio, and I have a billboard two exits down.”

DeliveryMaxx: “How is that working for you?”

Dealership: “I can’t really put an ROI on it, but I think it is branding…

Now that the Grand Old Party is officially nominating their choice, Governor Mitt Romney, for President of the United States and current President Barak Obama is defending his record of leading the United States the last three years; we are faced with a decision to choose who best fit to lead our country. 

America has a vast history of leaders who have embarked on the challenge which affects many lives from small businesses with less than five employees, large corporations with tens…

Everyone has an opinion about how to use Google+ and posting reviews.  We see the extreme from hoping your customers post a good review to allowing the “real experts to post your reviews”.

Those of you, who finish reading this blog, will receive information many companies don’t want to tell you or just don’t know how to do.  Furthermore, your sales both repeat and referrals will increase, your branding will…

On May 22, 2012 I wrote a blog asking the public if GM made a wise choice dropping its 10 million dollar advertising spend from Facebook.  (For the entire blog visit: http://deliverymaxx.wordpress.com/2012/05/22/did-gm-make-a-wise-decision-dropping-facebook-as-an-advertising-medium/ )  My position then as it is now is that GM and many automotive dealerships are…

If everyone could walk in everyone’s shoes for a day, we would have more empathy for each other.  The world would be less cynical, and much more appreciative of what our fellow Americans do on a daily basis.

Before I talk about the car salesman, I want to give a special thanks to all of our military personnel who defend our country both near and far.  These men and women have made it possible for people like me pursue life, liberty, and happiness!  Happy 4^th of…

Today, more than ever, online reviews can make or break your month selling vehicles.  We can search for online reputation management companies and we will get hundreds if not thousands of opinions on how to manipulate the system of posting positive reviews.  Many of these companies state that they have a secret to help your dealership look like they are flawless.  This is done utilizing a lot of smoke and mirrors.

Studies by consumer behavior and search experts say that 7 out of 10…

It is a simple matter of life.  People enjoy being around other people who are having fun!  Positive experiences are contagious.

This past Father’s Day weekend, I had the pleasure of watching my 10 year old son play in the Texas State 10U baseball tournament.  It was hot, the teams were tough, and we were at the baseball fields from 8 AM until 11 PM Saturday and Sunday.  The weekend was enjoyable and will be a Father’s Day I will always remember.  Some might think that it is because…

It has already been established that the most exciting time during the sales process is the delivery.  A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars.  After spending hours with your customer, how do you want them to remember your dealership?

Your customer will remember your dealership every month they have to make their payment.  They will think of your dealership each time they pay for an…

You have a 22 year old potential client ready to make the largest purchase of their life at this point.  They are one of the most technical savvy consumers you have ever faced.  These clients have friends all over the world, and talk with their network on a daily basis. They Tweet what they had for breakfast, they Yelp about their experiences, they RePin exciting pictures, and they have an average of 245 friends.

According to Pew Center’s Internet and American Life Project the average…

Would you go on vacation without planning your means of travel, travel route, booking a hotel, identifying points of interest or activities for you and the family, and the starting time as well as the ending date of your trip?  Unless you were free spirited with no cares in the world, and were part of the Brady Bunch Family, this was not you.  As a matter of fact, since you are reading this blog, you are a “Type A” personality that rarely will walk out of your office without a…

My first car which I purchased was a 1977 White 4-Speed Toyota Corolla.  It wasn’t the nicest looking vehicle anyone has ever seen.  As a matter of fact, it was what people today would call a “hoopty” or “jalopy”.  As soon as I made the purchase, I headed over to AutoZone to cover the steering column, replace the side mirrors, buy seat covers, and styled it up with the double windshield blades.  My taste in style has since changed.  It was ugly to say the least, but it was mine!

The…

General Motors has long been a staple of the American automotive industry.  Facebook is the latest billion dollar IPO.  Why is GM pulling ten million dollars a year in advertising from Facebook?

On the surface, this looks like GM is retreating saving advertising dollars.  When you dive into the issue, many wonder if the government run company is staying away from investing in the publically traded company for other reasons.  GM states that the risk to advertise is not worth the reward…

So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership.  Does this sound familiar to you?

Anyone who has spent any time in automotive management has experienced this anxiety.  For that matter anyone in sales management has had this same gut wrenching stomach turning feeling at one time or another.  There…

DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.  

However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology.  Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a…

You have spent hundreds of thousands of dollars to build or beautify your dealership.  Your advertising budget equals or exceeds that amount.  Your inventory has been posted online, and there are plenty of choices for potential customers to make a great selection.  CSI scores have never been higher at the dealership than they are right now!

So why are your salespeople standing around wondering why there are not any customers to sell a vehicle to?  Is there grumbling going on in the…