Attention Car dealers, your Information Age marketing strategies are obsolete, as we are now living in the

“The Experience Age!”

The Information Age

The Information age was spawned over two decades ago, by the emergence of the World Wide Web and Google’s efforts to organize all of the world’s information in one easily accessible portal.

The Consumers Have Taken Over The Asylum

Within a few years…

Unhappy Car Dealers

If I had a dollar for every time a car dealer expressed their discontent with AutoTrader and a dollar for every time they claimed that AutoTrader failed to address their concerns, I’d be a wealthy man.

Can Dealers Merchandise Their Vehicles For Free?

They can, but most…

Unhappy Car Dealers

If I had a dollar for every time a car dealer expressed their discontent with AutoTrader and a dollar for every time they claimed that AutoTrader failed to address their concerns, I’d be a wealthy man.

Can Dealers Merchandise Their Vehicles For Free?

They can, but most won’t…

The Emergence of the Digital Dealership

Over the years I’ve helped numerous sales and service departments evolve to meet the needs of today’s tech savvy digital shoppers. While none have been bold enough to launch a completely digital sales process, it’s certainly on their radar as most of them realize they will have to change in order to survive.

So why isn’t F&I evolving?

Want to make enemies in an F&I…

Your Competitors Are Invading Your Digital Beachfront

They spent thousands of dollars on digital marketing preparing to storm your fortifications because they expected fierce resistance. Instead they find an undefended Google Business Page from which you’re pouring customers straight into their sales funnel. Sound ridiculous? Well…

Has Retail Automotive Failed The People It Serves?

Most dealers would disagree, but numerous studies have shown that consumers are dissatisfied with the traditional sales process and would avoid it if they had viable alternatives.

Customer Centric

In order for car dealerships to compete in an era where digital disruption is continually…

Transparency

In an era where transparency is the cornerstone of any successful digital marketing campaign, the opaque tactics used by car dealers to convert Internet leads into appointments astonish me.

Mystery Shop 100 Dealers

In order to better understand of our industries lead conversion culture, my team and I mystery shopped 100 randomly selected dealerships from across the country and compared the results.

Best Price

We went to…