A universal challenge for business is the ongoing quest for quality feedback from our clients, customers and patients.  So often, almost in desperation, we adopt third party platforms that promise improved response results only to discover that the return on investment falls short of expectations.  …

I’m sitting at the Cleveland Airport waiting on my flight back home to Tampa after wrapping up multiple presentations in this wonderful city.  The downtown resurgence is strong and everywhere we went the people were friendly.  We took time out for the Rock & Roll Hall of Fame - Between my flashbacks to the 60's I remained lucid enough to get some inspiration from the memorabilia record cover on the left and drew a comparison with where our team is today with our video…

If you’re like me, you continually attend a great number of events, seminars and meetings.  It seems that no matter what the key focus of an event is, somehow the topic of video weaves its way into the presentation or conversation.  Whether it is social or business, video has become the most compelling communication medium on the internet.  Let’s look at three key reasons for making video a must in your marketing plans.…