As a dealership, you are constantly pulled in different directions regarding your customer experience – from your regional marketing association, corporate brand, or your internal marketing teams. If you’re also working with a marketing agency (or agencies), things can get complicated.

Your OEM provides you with sales and marketing materials that help you succeed, all with…

What if you could utilize technology to easily understand customers’ behavior and engage them in a more effective, more targeted conversation via digital channels? And what if that same technology seamlessly utilized integrated behavioral patterns and analytics to target ready-to-send campaigns you could access and execute from an easy-to-use platform?

Enter…

Do you know how to determine who is ready to buy? What if you could identify what your customers are shopping? Which brands they’re looking at?

Sprinklr’s recent study on “Top Car Brands in Social” revealed that while BMW has the largest audience, Rolls Royce has what they consider to be the best social content, with the highest rate of engagement.



Any dealer can achieve similar success in social, regardless of…

Omnicom will buy up to $100 million in ads on Instagram (owned by Facebook) this year. The ads on Instagram so far have been limited to using people’s Facebook profiles in order to target them, but working with Omnicom will…

Clicks and ‘LIKES’ are only the beginning—engagement leads to sales

On Facebook it doesn’t matter how many ‘LIKES’ your brand has if those fans don’t engage with the page. Engagement is what sticks in a consumer’s mind and leads to future sales. People ‘LIKE’ things all the time without giving that brand or item another thought. Make real fans…

Hurricane Sandy and what has been left in its wake, including millions of homes lost and many people who lost their lives as well, or who are recovering from injury, affects our economy in general and that of the auto industry. It affects us all in many ways, but while nothing can make up for the tragedy of this kind of event, brands and businesses can…

The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.

Redesigns seem to be a common theme among models carrying over for the 2013 model year, and…

Seth Godin’s blog this past week uses the analogy of digital parking meters to explain that ‘the same but better’ isn’t always…

Social Media is a growing element in daily life – but what about the consumer experience on social media with brands? Understanding where marketers can access the social space in an effective way is crucial to strengthening brand advocacy and generating interactions with shoppers and prospects.…

Car shoppers often start their buying process online, and many don’t even step foot in the dealership until they are ready to purchase.

As important as it is to get a customer onto the lot to make that final sale, their experience on the internet is crucial.

Luca de Meo, the global head of marketing for the Volkswagen Group,…

Health of a company culture is important internally, but also in how others, particularly consumers, view your brand. Healthy companies have values and follow these values in their everyday practices. Involvement in charity organizations can be a great way to facilitate healthy company values and promote teamwork, and also allows for a successful company to give back.

The holidays are an ideal time for giving, a time when decorating the office and…

As we are in the midst of the 2012 model year, some all new models are now on the market along with several redesigns, one such new model being the Chevrolet Sonic. It seems this fresh new vehicle is trying to steal some thunder from the Ford Fiesta campaigning method by using social media and appealing to a younger audience.

“Aimed at 18 to…