Between celebrating the holidays with family and friends, and gearing up for the tax season, we are excited and fully primed for the upcoming National Automobile Dealers Association (NADA) Convention & Expo to be held in New Orleans, January 24-27, 2014. We are looking forward to having the opportunity to demonstrate Bass Events USA as a powerhouse of Direct Mail solutions for you, the…

Your potential customers mailboxes are filled with offers and savings coupons. So, why not deliver something unique; something that offers a creative, compelling, and relevant message? Bass Event’s Direct Mail campaigns are an awesome way to attract and entice your potential customers. No matter what your goals are, you can drive traffic to your showroom, raise community awareness and participation, or simply keep your dealership’s brand…

When it’s tax time people think ~~ NEW CAR!!! A car purchase is at the top of the list with tax return money. Use Bass Events TAX TIME Automotive Direct Mail. With our experience and expertise we can build a road of major traffic that ends at your showroom. Send out a Bass Events USA Automotive Direct Mail Campaign just in time for tax season! The only thing you have to loose is profits!!!!…

Happy New Year from all of us at Bass Events!! Cheers to a year brimming with prosperity and happiness!!!

If you are unable to attend a veterans event, try to remember them at least once during the day in your thoughts or prayers. Regardless of your political beliefs, these men and women were truly brave and heroic. At a time when they were needed they served valiantly. They are very deserving of our heartfelt gratitude and thanks. Thank a veteran for your freedoms!

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Direct marketing and advertising persuades your audience to take action by targeting them in an appealing, creative way.

1. Use your car or truck – You can follow Nascar’s lead by covering your vehicle with vinyl wrapping or magnetic signs that advertise your business.
2. Signs, banners and posters – Keep paper materials that promote sales, offers and promotions close at hand, and use them when opportunities present…

As I am writing this post I am sitting in the customer lounge at a car dealership. I cant help but notice the continued lack of professionalism that is happening on the sales floor. I have watched 4 of the 10 sales reps on the sales floor answer the phone while they are talking to customers. You need to focus on the deal that you have as apposed to the one that might never be. The phone should only be used when you don’t have a customer at your desk. The customer in front of you is the most…