Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to…

As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue.

Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing  cases to move forward against retailers if their websites are not…

Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in…

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service. Go ahead. Take a look at a few dealership websites. Service tends to be the red-headed stepchild; often neglected and forgotten. Yet it accounts for 50% or more of…

Advisors from a mix of dealers and dealer groups will help shape future company processes & product development

Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its…

Lakeland, FL, July 1,  2019 - fusionZONE Automotive, LLC today announced that due to sustained company growth it is expanding into new offices with an additional 8,000 square feet of space and consolidating operations to its Lakeland, FL office.

FusionZONE acquired MotorWebs a year ago along with nearly 300 dealership clients, and this expansion has enabled it to add management and support functions, and service…

In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take.

If you are an auto dealer in Florida or New York, your website is likely under scrutiny by lawyers representing potential customers. They review…