Under utilization of free marketing within existing customer base to generate opportunity.

This issue exists because often times dealers simply do not know how to market to customers utilizing methods their existing CRM is able to provide.

This happens most commonly because lack of training or vision on the best ways to reach out to their customers.

The advantage of fixing this issue would be a reduction of capital expense for connecting with customers in order to sell…

This issue exists because dealers don’t know how to appropriately use customization and reporting opportunities available to them.

This happens most commonly because lack of training in the CRM or not knowing where opportunities are being lost.

Fixing this issue is advantageous in multiple ways. First, it would improve customer experience at the store.  Second, it would save more potential deals by involvement of those who need to be in the right place and right…

An additional area of concern is within the CRM Inventory Tool. In our experience, not every store uses the Inventory Tool to its fullest capability.  The basics of having pictures, custom comments, pricing, aged inventory, hits, leads, etc etc, should excite every dealership sales manager within a store.  All of this extremely valuable information is essential to not only helping drive leads to your store, but also managing and caring for existing leads and converting them to…

Many car dealerships understand and appreciate the ability to track the success of their marketing campaigns, particularly monthly specials.  The problem: they just don’t do it!  Data suggests ‘Specials’ is the most clicked on link on a dealership website.  Car Dealers simply cannot afford to ignore their specials.

Make sure your website provider offers a solution that is not only user-friendly, but also allows changes to be made very quickly, in some cases just a few seconds.  This…

When it comes to proper utilization of a CRM solution for dealerships, it must be accepted that every dealership has a unique customer base.  Unfortunately, in many cases, dealerships are unable to customize a CRM in order to pursue and reach their own unique customer base most effectively.  The reason for this in almost all cases is lack of training.  The advantage of having proper training on the full capabilities of a CRM system for dealerships is simple.  It leads to increased…

Simplicity can be an automotive dealership’s best friend. Your mission should not only be to save time when engaging your customers, but to have a simple process of connecting with them. The goal of any dealership is to run as efficiently as possible, and a Desking Tool can help you achieve this goal.

The process of creating specials and deals within multiple DMS’ can be less than ideal.  With a proper Desking Tool, installers should make sure that your DMS is linked up with your CRM…