For Automotive Marketing Guru's

Infographic: Our friends at +6S Marketing on the state of Canadian Internet usage http://goo.gl/OervG (This is a…

Here are 9 Must have Moments for Mobile Marketers & How The Consumer is Shaping The Way We Advertise.

1. Mobile marketing isn't an option; it's an imperative. In-store shoppers are looking for product information and they're turning to their mobile device to…

Lost! Bought Elsewhere

Famous last words from the customer to help you be better next time. What value are you actually getting from a customer who bought a vehicle at another dealership? I say very little because at this point they are venting or pointing out where you failed in your sales process, but the truth is despite your best efforts to improve…

Automotive Web Marketing "Really Connected"

 Everyday you wake up and you have your list of reports to update and spreadsheets to fill out with the same old numbers, but what do these numbers really mean? Most car dealerships nowadays have an internal BDC (business development center) and…