Today, technology must create a customer journey that allows a consumer to buy online, or start online, and pick up right where they left off in the showroom. The technology exists to accomplish this. Proof of that is right in front of our eyes in the Carvanas, Beepis, Vrooms and other such companies. They’re already leveraging technology to take sales away from dealers.…
ContinueAdded by Bruce Thompson on January 4, 2016 at 8:49am — 1 Comment
Ever wonder why CarMax is the largest seller of pre-owned vehicles, selling more than any other company? They retail 160,000 used vehicles just about every quarter and make approximately $2,200 per unit front-end profit -- over $350M. If you do the math on 153 locations, each store averages 348 unit sales per month and grosses right at $800,000. In addition…
ContinueAdded by Bruce Thompson on December 10, 2015 at 8:54am — 1 Comment
Today’s consumers dictate the customer experiences they want and brands are listening. Think about Amazon. You can literally tweet your order to them and it will be at your house in 2 days. In some markets, they’ll deliver your order in an hour. Why has Amazon become the behemoth that it is today? Because it has leveraged technology to create the most efficient…
ContinueAdded by Bruce Thompson on November 18, 2015 at 8:57am — 1 Comment
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