Are you one of the few that blasts Social Media as a form of marketing? Maybe you just don’t believe that it works. Maybe you think it’s a huge waste of time. Well the good news is that you’re not alone. The bad news is that the numbers of non-believers are rapidly dwindling.

Let’s say that you’re on the fence about whether there’s actual ROI (return on…

There is a purge coming from Facebook and it affects all business pages. Various social media outlets have carried out their own version of “swift justice”. Twitter and Instagram recently purged a lot of fake fans and it seems Facebook is joining in too. So what’s going on exactly? Starting March 12, Facebook will begin to purge likes on business pages that are from…

"I'm not a businessman, I'm a business, man."- Jay-Z

What most people don't realize is that even a living person can become a brand. This is a basic staple of advertising and sometimes it needs to be asked: what exactly is a brand? In a…

An excellent and valuable article by Andy Rachleff - President & CEO at Wealthfront Inc.

Over the past few weeks, I have noticed a significant difference in the way older and younger people see the importance of experts. It’s a classic generation gap.

People in…