Thanks to the auto industry investing in more digital advertising programs and marketing initiatives than ever before, the success of 21^st century, digital-friendly customer loyalty rewards programs at forward-thinking dealerships across the country, and the launch of tons of head-turning new vehicles this year, America’s auto industry is continuing to experience an increase in domestic automotive sales.

Billions invested…

The landscape of sales and promotion at car dealerships is changing rapidly. Advances in technology, the rise of social media, and a shift in cultural values all have an impact on how your dealership interacts with customers. Many companies are currently grappling with learning to effectively market to different generations and cultures. It is likely that your target audience includes a generational mix of everyone from millennials to baby boomers, as well as people from different…

The landscape of sales and promotion at car dealerships is changing rapidly. Advances in technology, the rise of social media, and a shift in cultural values all have an impact on how your dealership interacts with customers. Many companies are currently grappling with learning to effectively market to different generations and cultures. It is likely that your target audience includes a generational mix of everyone from millennials to baby boomers, as well as people from different…

Creating a truly successful, profit-generating, and reputable dealership in your community requires more than selling one vehicle at a time.  While having your sales team consistently hit (and surpass) their quotas each month is certainly an integral component to longevity in the marketplace, it’s critical your dealership builds long-term relationships with each and every customer ~ transforming 1^st time buyers at your dealership into loyal, referring car buyers.  This…

Today’s tech-savvy shopper relies on internet research and mobile technology to make purchasing decisions. Every time potential customers conduct a search, it creates a digital moment ~ a brief, online interaction that answers an immediate question or need.Creating a website that is mobile friendly will help your dealership provide information in response to these moments.  Further, being aware of the major digital moments…

Auto dealerships face a unique challenge when it comes to growing customer engagement. In general, the modern customer is inundated with advertising and people have become adept at tuning out messages. However, your brand has an opportunity to rise to this challenge and can use great rewards programs as a cornerstone of customer engagement. Here’s how:

Deemphasize sales

Although it may seem…