This weekend I had the honor of attending the local elementary school basketball tournament. Though my daughter plays for Johnson Elementary School Eagles, it was nice to see pure competitiveness and sportsmanship at its core. We live in an age where College Sports, Professional Sports and even some High School teams can take a page out of the book…

With over 75 million users, over 6000 photo uploads in the last minute, over 72,000 photos tagged with jump, and over 3 million photos geo-tagged this month. Flickr is quickly becoming an extremely important digital marketing tool because it allows your dealership to market your inventory and brand through a very visually attractive social medium. Flickr can…

Does Your Dealership Have a Good Incentive Based Marketing Program?

By

Jason Parman

Incentive based marketing can in large be defined as the use of motivational devices such as competitions, games, premiums, and special pricing to promote the sale of a particular…

A Promise Made Should Always Be Kept

My office here at home faces the street and across the road I see two men building a home that is every bit 5000 square feet. Everyday no matter what the weather may be, the men brave the cold and the rain to accomplish the task of building the home. Yesterday I walked over to speak to the men…

Are You Selling or Are You Buying?

Have you ever had this conversation?

You: “Hi Mr. Customer, it’s me John from ABC Chevy and I just wanted to follow-up with you to see if you are still in the market for that 2010 Chevy Silverado that you e-mailed me about yesterday? I have a 2PM appointment slot open just…

Are you taking advantage of Social Media for Referrals?

Have you ever looked up your dealership at www.socialmention.com? If you have never done this, pause and take a moment to do so now. Now that you have looked up your dealership does it come…

Change. Change can be a scary and powerful word. A word that many of us say that we embrace yet when it comes down to the brass tax we end up putting off the decision that brings about change. You often say, “I’ll wait till after the first of the year,” or “ We will try something different in a few months.” Does this sound familiar too you? Everyone sometime or…

Five Important Benefits for Car Dealerships with High Performance Business Development Centers (BDC)

1. Accountability:

First and foremost and good, functional BDC center should be able to provide your dealership with accountability. Being able to accurately track numbers and statistics though not the primary role, is an…

Photo sharing has been around a long time now and though the modes of capturing and sharing a photograph may have changed, the idea behind photo sharing still holds true. Photos spark an emotional connection in a way that text cannot. How many of you remember your family’s old photo album? It either lived on your living room table or resided on a shelf next to some other…

How to Setup Your Dealerships Pinterest Business Page

I think its safe to say that in the past couple of months Pinterest has been working diligently to increase their status as a powerhouse contributor to the social media community, with the release of the verification of Pinterest accounts, the…